TPC-Journal-V1-Issue3

198 The Professional Counselor \ Volume 1, Issue 1 nationally, and strategic planning has recently become a major focus of the ACA’s 20/20 initiative (Gladding, 2009). Given its importance, strategic planning and management training should become an integrated part of counselor education curricula as counselors essentially are managers in schools, community clinics, university and community college counseling centers, and in professional organizations such as ACA. Summary APGA’s original narrow, guidance-oriented, Eurocentric profession now consists of multiple identities, numerous theoretical approaches, a comprehensive research base, Internet-based institutions, and a global, multicultural presence (Arthur & Pedersen, 2008; Herr, 2004). Multiculturalism and a social justice approach to counseling have become ubiquitous in counseling, permeating professional organizations, ethical codes, and mission statements, and they are prominently featured in journal articles and textbooks. Though disagreement on multicultural parameters continues (Dunn, Smith, & Montoya, 2006; Weinrach, 2003) with the profession’s internationalization, cultural issues will become even more significant and complex given the broad social, geographic, ethnic, religious, and political variations among global societies. Because of the dynamic, interconnected, global nature of the 21 st -century marketplace (Friedman, 2004), the counseling field is likely to undergo dramatic change. Some 150 years ago Charles Darwin (1859) theorized it wasn’t necessarily the smartest or strongest organisms that survive, but those most willing to adapt to external demands. Demands challenging the counseling field include unifying a fractious profession, achieving market place parity, maintaining relevant counselor education programs, addressing global cultural conflicts, and proactively responding to the vast challenges and opportunities of a dynamic era. To flourish, the counseling profession must chart a bold, progressive, global, strategic course of action to address post-modern challenges. An effective course of action is likely to result in numerous changes both for counselor education training and in the delivery of counseling services to an increasingly diverse, global clientele. How effectively the counseling profession adapts to meet 21 st -century demands will largely determine its future success and viability. References American Council on Education (2008). Mapping internationalization on U.S. campuses: 2008 Edition . Washington, DC: American Council on Education. Author. American Counseling Association (2010). Retrieved from http://www.counseling.org. American Psychiatric Association (2000). The diagnostic and statistical manual of mental disorders (4th ed., text rev.). Washington, DC: Author. American Psychological Association (2002). Ethical principles of psychologists and code of conduct . Washington, DC: American Psychological Association. Author. Arthur, N., & Pedersen, P. (2008). Case incidents in counseling for international transitions. Alexandria, VA: American Counseling Association. Aubrey, R. F. (1977). Historical development of guidance and counseling and implications for the future. Personnel and Guidance Journal , 55 , 288–295. Barstow, S., & Holt, D. (2010, April). IOM endorses independent practice for TRICARE counselors. Counseling Today , 52 (10), 10. Blumenstyk, G. (2008, May). In turbulent times, 2 small colleges brace for the worst. Chronicle of Higher Education, LIV ( 35 ), pp. A1, A12-A14. Bradley, R. W., & Cox, J. A. (2001). Counseling: Evolution of the profession. In D. C. Locke, J. E. Myers, & E. L. Herr (Eds.), The Handbook of counseling (pp. 27–41). Thousand Oaks, CA: Sage. Bureau of Labor Statistics (2010-2011). Occupational outlook handbook . Washington, DC: Author. Retrieved from http:// www.bls.gov/oco/ocos067.htm. Capella University’s Mental Health Counseling Program (2011). Retrieved from http://www.Capella.edu/schools_ programs/human_services/Masters/mentalhealthcounseling.aspx, p. 1. Cashwell, C. S. (2010, May). Maturation of a profession. Counseling Today, 52 (11), 58. Chronicle Careers. (2010, July, 16). The Chronicle of Higher Education , pp. A38. Council for the Accreditation for Counseling and Related Educational Professions (CACREP) (2009) Standards for