TPC Journal V8, Issue 4- FULL ISSUE

369 This study utilized a qualitative dominant crossover mixed analysis that examined why school counselors ( N = 38) choose or do not choose to use Naviance—an online college, career, and financial planning tool. The study further explored whether school counselors’ acceptance and use of Naviance enhances counseling practices, job productivity, and efficiency. The Technology Acceptance Model (TAM) was used for the theoretical framework. TAM is comprised of four constructs: perceived ease of use, perceived usefulness, attitudes, and actual behaviors. Bandwidth, training, and connectivity influenced some counselors’ attitudes toward usage and productivity; however, overall attitudes toward Naviance were positive. Future research should explore the connection between counselor usage and the number of hours trained on Naviance. Keywords: school counselors, Technology Acceptance Model, TAM, Naviance, qualitative dominant crossover mixed analysis New technologies are pervasive in the counseling profession. School counselors are experiencing a growing field of technologies that include virtual counseling platforms, smartphone applications, and learning management systems that provide the ability to see students face-to-face, quickly access information through an application, and offer high school students resources and information, ultimately assisting in the school-to-work transition. Additionally, the value of integrating new technologies into practice to support counselor growth as well as student outcomes is recognized in the education field. Many researchers believe that online technologies are effective educational tools (Serdyukov, 2017; Sung, Chang, & Liu, 2016; Tarhini, Hone, & Liu, 2015; Teo, 2011). According to the Condition of Education 2017 report, in 2013–2014, K–12 schools spent $634 billion integrating technology to support academic achievement (National Center for Education Statistics, 2017). The bulk of the cost has been on purchasing equipment, integrating hardware and software, and training staff personnel. Despite the promise and financials spent, the lack of user acceptance is a barrier to the success of integrating new technologies (Blanchard, Prior, Barton, & Dawson, 2016; Davis, 1993; Tarhini et al., 2015; Teo, 2011). Without user acceptance, the value of the technology diminishes. Alternatively, increased technology acceptance can enable educators, including school counselors, to become effective with transferring knowledge, preparing and advancing student outcomes (Hu, Clark, & Ma, 2003), and enhancing counseling practices (Hayden, Poynton, & Sabella, 2008; Steele, Jacokes, & Stone, 2014). Numerous theoretical models have been developed to investigate users’ acceptance of new technologies. The most widely researched model on user acceptance that investigates why a user chooses to use or not to use technology is the Technology Acceptance Model (TAM; Davis, 1993; Nair & Das, 2011; Tarhini et al., 2015; Teo, 2011). TAM predicts the level of technology acceptance and usage. Few studies exist on TAM within the context of K–12 schools and even fewer on the school Vernell Deslonde, Michael Becerra The Technology Acceptance Model (TAM): Exploring School Counselors’ Acceptance and Use of Naviance Vernell Deslonde is a director at Fontana Unified School District. Michael Becerra is an adjunct instructor at the University of North Texas at Dallas. Correspondence can be addressed to Vernell Deslonde, 9680 Citrus Ave., Fontana, CA 92334, deslonde08@gmail.com. The Professional Counselor Volume 8, Issue 4, Pages 369–382 http://tpcjournal.nbcc.org © 2018 NBCC, Inc. and Affiliates doi:10.15241/vd.8.4.369