TPC Journal V8, Issue 4- FULL ISSUE

The Professional Counselor | Volume 8, Issue 4 371 Attitudes Toward Technology Use Guzman and Nussbaum (2009) argued that merely acquiring the hardware or software is insufficient to integrate technologies and therefore stressed the importance of the user’s attitude. The more positive the attitude about technology, the higher the actual usage (Teo, 2011). Several researchers have found school counselors’ attitudes toward the use of technology to be mostly positive, but lower when new technologies are introduced (Carlson et al., 2006; Rainey, Mcglothlin, & Miller, 2008; Steele et al., 2014). It is important to note that there are external forces that shape a person’s perceived ease of use and usefulness of technology, and these forces may negatively affect attitudes. Such barriers include limited training on new software, age of the user, bandwidth challenges, slow data access, time delays in downloading content, and limited equipment (Carlson et al., 2006; Guzman & Nussbaum, 2009; Hu et al., 2003; Lederer, Maupin, Sena, & Zhuang, 2000; Steele et al., 2014). Moreover, large counselor caseloads might be a barrier to perceived ease of use and usefulness. For example, counselors working in states with higher caseloads may perceive that learning new technological software while managing higher caseloads and trying to capture large amounts of student information can be difficult. Naviance: An Online College Career and Financial Planning Tool Although many school counselors and students have used Naviance for more than a decade, a Google Scholar search revealed only one study in which the authors explored the relationship between the number of times that students visit Naviance and increased college application rates (Christian, Lawrence, & Dampman, 2017). Naviance is an online college and career readiness tool developed by Hobsons (Hobsons, 2017). According to Hobsons’ website, “more than 10 million students rely on Naviance to achieve key readiness milestones and answer critical questions such as: Who am I? What do I want to be? How will I get there? and Will I be successful?” (Hobsons, 2017). From a college and career counseling perspective, Naviance is used by middle and high school counselors and personnel to support and track student progress. Some of the features in Naviance include course planning; postsecondary planning; career inventories; career and college searches; college majors; college applications; test preparation (SAT, ACT, and Advanced Placement); college enrollment; and 28 curriculum lessons in college, career, and financial planning. TAM Technology acceptance and adoption is well documented in the literature. Although several factors influence the acceptance and use of technologies, TAM, grounded in Fishbein and Ajzen’s (1975) research on beliefs, attitudes, and behaviors, indicates that perceived usefulness and perceived ease of use predict attitudes and actual behaviors (Davis, 1993; Nair & Das, 2011). Essentially, TAM captures the user’s overall attitude toward online technologies. Davis (1993) hypothesized that one’s attitude toward using technology is a function of two beliefs: perceived ease of use and perceived usefulness. Perceived ease of use is the degree to which a person believes that using the system would require minimal effort, whereas perceived usefulness is the extent to which the information system enhances job performance (Lederer et al., 2000). Two other constructs of TAM are a person’s attitude toward the use of the system (which is the user’s desire to employ the system) and behavioral intention (which is the likelihood that a person will use the system; Davis, 1993; Lederer et al., 2000). Scholars have argued that perceived ease of use of the technology and perceived usefulness determines one’s attitude toward a new technology (Davis, 1993; Padmavathi, 2016; Teo, 2011), such as Naviance.