TPC Journal V8, Issue 4- FULL ISSUE

The Professional Counselor | Volume 8, Issue 4 375 themes under TAM (i.e., perceived ease of use, perceived usefulness, attitudes, and actual usage). After reviewing themes from both researchers, there was absolute agreement about themes and codes. The researchers followed the six phases of thematic analysis described by Clarke and Braun (2013), which included (a) familiarization of the data; (b) generation of initial codes; (c) identification of themes; (d) review themes; (e) define and name themes; and (f) produce the report. First, the researchers read through each line of the transcript several times to become familiar with content and understand perceptions regarding the usefulness, ease of use in using Naviance, and attitudes. Second, the researchers generated initial codes. Open coding allowed the researchers to break apart and group the data, and axial coding allowed the researchers to make connections to the data once it was categorized (Bernard & Ryan, 2010). Next, the researchers categorized themes according to TAM from the transcribed interviews. TAM served as a priori themes, which related to the research questions as well. Themes capture important data about the research questions (Clarke & Braun, 2013) and explore patterns (Alhojailan, 2012). To help sort through the data to identify potential themes and the relationship between the codes, the first researcher established a codebook to assist in analyzing the data. Then, the researchers defined and named the themes based on TAM. Next, the researchers connected the narrative to the themes, named each theme according to the model, and generated themes. The last step of the data analysis process was to produce a concise, non-repetitive account of the story related to the research questions (Clarke & Braun, 2013). Results Perceived Ease of Use Drawing from the survey questionnaire, 79% of the middle and high school counselors ( n = 30) strongly or somewhat agreed that Naviance has a friendly interface for students and counselors, requires minimal effort, and was easy to use, while 5% ( n = 2) neither agreed nor disagreed and 16% ( n = 6) somewhat disagreed. Similarly, when asked whether Naviance was clear and understandable, 79% ( n = 30) strongly or somewhat agreed, while 3% ( n = 1) neither agreed nor disagreed, and 18% ( n = 7) somewhat or strongly disagreed. During the interviews, the counselors reported that the Naviance data platform layout made it easy to view and use all the pertinent data required for advising students on academic performance, college readiness, and social and emotional development. Specifically, some of the layout features discussed by counselors included Quick Links (i.e., application manager, transcript manager, journal dashboard, curriculum, and test prep) and counseling tabs (i.e., students, planner to help assign tasks and discuss goals, course planner, scholarships, colleges, careers, and a new feature, analytics). Other areas described by counselors that contributed to the ease of use of Naviance was data visualization of college applications submitted by students on the home page, and outcome images (i.e., overall percentage of students that applied and were accepted to at least one college and overall percentage that applied to and were accepted to a 4-year college). Another feature reported by middle and high school counselors that they believed was easy to use was the reports and analytics functionality. At the middle school level, counselors indicated that they were able to run reports on whether students completed their career inventories or curriculum assignments. If a student failed to complete an assignment, counselors mentioned that sending an electronic reminder to their student via Naviance was seamless. One middle school counselor stated, “I run various queries in Naviance, which are extremely helpful. I like the feature where it allows me to automatically generate a weekly status report on all of my students.”