The non-cognitive factors (NCFs) endorsed by Sedlacek (2004) appear to align with the core values of rational emotive behavior therapy (REBT). This article explores theoretical and empirical evidence that suggests REBT fosters the development of NCFs. School counselors can promote non-cognitive development by embedding REBT throughout direct and indirect student services. REBT-based strategies and interventions can aid school counselors in their efforts to close the achievement gap and foster college and career readiness among students, especially those from historically underrepresented populations. Recommendations for school counseling practice are provided.