Addiction Counseling Accreditation: CACREP’s Role in Solidifying the Counseling Profession

W. Bryce Hagedorn, Jack R. Culbreth, Craig S. Cashwell

In this article, the authors discuss the Council for Accreditation of Counseling and Related Educational Programs’ (CACREP) role in furthering the specialty of addiction counseling. After sharing a brief history and the role of counselor certification and licensure, the authors share the process whereby CACREP developed the first set of accreditation and educational standards specific to addiction counseling. The impact of CACREP on the practice of addiction counseling, quality control, and implications for the future are provided.

Keywords: addiction counseling, educational standards, CACREP accreditation, certification

Whereas counseling as a profession is relatively new (compared with the other helping professions of psychology, psychiatry, and social work), it has made great strides in a relatively short time. With the adoption of the 2009 Council for Accreditation of Counseling and Related Educational Programs (CACREP) Standards, changes in professional identity, specialty areas of practice, core curricular standards, clinical field experiences and measures of student learning outcomes likely will have long-reaching impacts on promoting the development of the counseling profession. One significant change in the 2009 CACREP Standards was the creation and inclusion of a set of specialty standards related to addiction counseling. Whereas individual standards related to the practice of addiction counseling have been around for many years (e.g., those of the National Board for Certified Counselors’ [NBCC] Master Addictions Counselor [MAC] certification), this is the first time that an accrediting body of the helping professions has both legitimized and standardized the preparation of counselors to work with clients struggling with addictive disorders. In this article, we explore the history of addiction counseling, as well as the development of the credentialing and certification processes related to addiction counseling. Next, we examine the need for educational standards related to addiction counseling and CACREP’s role in the development of these standards. Finally, we will conclude with potential implications and directions for future research.

A Brief History of Addiction Counseling

The prevalence and impacts of addictive disorders are well documented and provide a context for the rationale for the creation of an addiction counseling specialty. In terms of those affected by addiction, 22.6 million individuals struggle with chemical abuse or dependency (Substance Abuse and Mental Health Services Administration [SAMHSA], 2007), 14 to 26 million individuals suffer from an eating disorder (also known as food addiction) (APA, 2000; Hudson, Hiripi, & Pope, 2007), 6 to 9 million struggle with compulsive gambling (also known as gambling addiction) (APA, 2000), 17 to 37 million Americans meet criteria for sexual addiction (Carnes, 2001; Cooper, Delmonico, & Burg, 2000), and 17 to 41 million people are addicted to the Internet (Kaltiala-Heino, Lintonen, & Rimpelä, 2004). In considering the lower end of each range of these disorders, it becomes apparent that approximately one in four Americans struggle with some kind of addictive disorder; this number fails to account for those impacted vicariously (i.e., through the addiction of a family member or close friend). Given the noted prevalence figures, it should come as no surprise that research has shown that addictive disorders, and complications related to these disorders, have devastating impacts on individuals, families, and society (French, Roebuck, McLellan, & Sindelar, 2000; Goodman, 2001; National Institute on Drug Abuse [NIDA], 2004; National Opinion Research Council [NORC], 1999; Young, 1999). In fact, when one tallies the estimated costs and losses attributed to addictive disorders in the form of health care costs, job productivity losses, crime and punishment, mental health care, impacts on the children and partners of addicts, and monies spent on the pursuit of drugs, alcohol, and other behaviors, one conservative estimate puts the annual total at $1.1 trillion dollars (Juhnke & Hagedorn, 2006). Without a group of specially trained counselors, untreated addictive disorders will continue to perpetuate costs that many are unable to pay.

Those individuals who emerged to address the aforementioned concerns did not initially matriculate from graduate programs in the helping professions. In fact, no other counseling specialty has been more closely associated with its “recovering” clients than has the addiction field. The origins of addiction treatment come straight from what is referred to as the “lay therapy” movement of the early 1900s (White, 1999). Courtenay Baylor is considered by many to be the first lay therapist to be hired at the treatment clinic in which he was originally a client. His approach to developing a cadre of addiction treatment providers from individuals who had participated in the treatment process became the norm well into the 20th century and laid the groundwork for the concept of wounded healers (Jung, 1993; White 2000b). The wounded healer approach became a much stronger influence with the development of Alcoholics Anonymous in the 1930s. Many members of AA began developing clubhouses, “retreats” (known as halfway houses today), and treatment centers (White & Kurtz, 2008). Much of the motivation of AA members providing such services for alcoholics resulted from a general negligence toward these individuals by the medical and mental health communities (AA, 1976).

By 1950, paraprofessional helpers/lay therapists were firmly entrenched in the community of addiction treatment, with the pre-eminent model of treatment, the Minnesota Model, drawing heavily on professionals with no formal training in the helping professions (Fisher & Harrison, 2009; Libretto, Weil, Nemes, Copland-Linger, & Johansson, 2004). Following the adoption of the American Medical Association’s disease concept of addiction in 1967 (Merta, 2001), the latter half of the 20th century produced several additional steps in the treatment process for addicted clients. Formalized training programs were created by both the National Institute for Alcoholism and Alcohol Abuse (NIAAA) and the National Institute for Drug Abuse (NIDA) in the 1970s to create a group of professionals to work with addicted clients using the disease concept, in conjunction with the Minnesota Model, as the primary treatment approach (White, 2000a). Then, during the 1980s, a shift occurred where formally educated and trained professionals began entering the treatment realm, especially from the field of counseling. These individuals stood by their education and training, rather than their recovery status, as the basis for legitimately providing treatment (Hosie, West, & Mackey, 1988). What emerged was a blending of three distinct groups: minimally-educated paraprofessional helpers (with recovery as their entry point into the treatment community), master’s level counselors (without recovery status as their entry point), and a hybrid of the two: master’s level recovering counselors (Culbreth, 2000). The intersection of helpers entering the treatment arena from these three different perspectives, each with varying levels of experiences related to addiction, led to debates regarding what type of helper was best suited to work effectively with addicted clients—lay or professional helpers.

More recently, important developments in addiction treatment have evolved. For example, new treatment paradigms such as harm reduction and relapse prevention examine addiction from perspectives different from those perpetuated by earlier models (e.g., reducing negative impacts rather than solely focusing on abstinence) (Fisher & Harrison, 2009). Similarly, considering the challenges involved with the change process, Prochaska, DiClemente, and Norcross (1992) developed a stage model (the transtheoretical model of change) to examine the processes that occur in clients’ behaviors as they enter recovery while offering suggested strategies aimed at counseling them within and through each stage. Then, motivational interviewing was developed to help explore and resolve the ambivalence and resistance experienced by those entering recovery (Miller & Rollnick, 2002). Another major development, that of viewing addiction through the lens of dual diagnosis (or co-occurring disorders) has been a significant step in addressing clients with multiple mental health issues and needs. More recently, the recognition of a variety of process addictions (addictions to such things as sex, gambling, the Internet and gaming) has taken the concept of addiction to a different level, beyond the traditional scope of chemicals. Finally, there have been significant advances in psychopharmacological approaches to addiction, along with manualized treatment approaches from specific theoretical perspectives, such as Project MATCH (Merta, 2001).

All of the aforementioned developments have led to the need for a much higher level of training and education for professionals intent on working with addicted individuals. Relying solely on one’s recovery status can no longer adequately prepare a counselor to address the myriad of complex issues brought forward by today’s clients. More sophisticated and in-depth education and clinical training is needed to insure that addicted clients receive the most efficacious treatment possible—hence the purpose for the creation of addiction counseling accreditation standards. On the road toward the creation of such educational standards, the helping professions began seeking standardization through the establishment of formal credentials and licensing.

History of Addictions Credentialing

As noted earlier, addiction counselors traditionally entered the field from a great diversity of backgrounds. As a result, debates ensued as to what best qualified one to be an addiction counselor. White (1999) stated: “Because so many of the grass roots treatment models utilized people in recovery who often had more prior contact with penal institutions than educational institutions, the challenge was how to prepare and professionalize this indigenous workforce while blending it with a growing array of other professionals entering the field…” (p. 25). At that point in time, many addiction counselors had only their own sobriety as a qualification to provide treatment. Unfortunately, the term “counselor” often was used to refer to these paraprofessionals to distinguish them from trained and licensed mental health professionals (i.e., psychiatrists, psychologists, and social workers).

It was in this historical context that a small group founded the National Association of Alcoholism Counselors and Trainers (NAACT) in 1972. This group later evolved into the National Association of Alcoholism and Drug Abuse Counselors (NAADAC) (White, 2005). NAADAC enhanced the professionalism of addiction counselors by establishing ethical standards for addiction counselors, disseminating information via professional publications, and providing ongoing training and credentialing activities (White, 1999). At about the same time that NAADAC was moving forward, two events were unfolding that would further shape credentialing and training efforts. First, the Association for Counselor Education and Supervision introduced the first set of counselor preparation standards (Association for Counselor Education and Supervision, 1973). Ultimately, this led to the establishment of CACREP in 1981 to promote quality counselor preparation at the graduate level. Second, privatized certification boards began emerging at the state level (Mustaine, West, & Wyrick, 2003). A dynamic tension manifested within these state certification boards in regards to reluctance among some within the field to require formal graduate training. Into this mix, the National Board for Certified Counselors (NBCC), NAADAC, and the Commission for Rehabilitation Counselor Certification (CRCC) worked together to establish the Master Addictions Counselor (MAC) credential, a credential that provided addiction counselors with a uniform credential regardless of their original discipline (Juhnke, 2000).

Several rationales exist for the continued shift toward credentialing graduate-level clinicians. First, and most pointedly, researchers have found that effective counseling with addicted clients requires specialized training and that professional counselors trained in academic graduate programs are more effective than their less educated counterparts (Carroll, 2000). Whereas many clinicians have sought to fulfill state certification requirements through workshops or seminars, the certification requirements offered therein are typically based on the number of attendance hours and have little to no assessment of content knowledge or mastery (Mustaine, West, & Myrick, 2003). Another reason for credentialing master’s-level clinicians is that they are better prepared than their lay counterparts to meet the multiple needs of addicted clients (Sias, 2002). Lay practitioners are often solely trained to address issues of chemical abuse and dependence (Banken & McGovern, 1992; Taleff & Martin, 1996), and thus lack the fundamental knowledge and skills required of professional counselors to address concomitant needs beyond chemical abuse. With the growing recognition of the prevalence of co-occurring disorders among clients with addictive disorders, as well as the familial impacts of addiction, the need for trained mental health professionals to treat these concerns has become increasingly important (Merta, 2001; Schulte, Meier, Sterling, & Berry, 2010).

Third-party reimbursement requirements add a third reason for the lean toward graduate-level addiction counselors. Whereas state-based addiction counseling certification boards do not require a graduate degree, insurance companies have moved to such a requirement in order to receive reimbursement (Mustaine et al., 2003). A final reason for graduate-level counselors is provided by Mustaine et al., who noted that state-based addiction counseling certification boards have traditionally required no direct observation of addiction counselors by their supervisors (e.g,, through audiotape, videotape, transcript, or live observation). Accordingly, it is possible that all supervision can, in theory, be based upon supervisee self-report, a process known to be particularly problematic with novice supervisees (Campbell, 1994; Holloway, 1988; Muslin, Thurnblad, & Meschel, 1981). Given the potential for problems evolving from inadequately trained and supervised addiction paraprofessionals, the rationale for graduate training is clear.

Given the call by national certifying bodies (e.g., NBCC, NAADAC, CRCC) for more adequately prepared clinicians, individuals were faced with the choice between seeking such training through educational institutions or continuing to rely upon the seminar or self-education model. Unfortunately, many who sought such initial training through a graduate program in the helping professions found that the majority of such programs were woefully unprepared to deliver the necessary addiction-related content they required (Whittinghill, Carroll, & Morgan, 2004).

Establishing a Need for Educational Standards Related to Addiction Counseling

The need for a set of standardized educational requirements for addiction counseling is evident in light of the societal impacts of addictive disorders, the treatment complications engendered by co-occurring disorders, and the lack of standardized preparation standards for addiction counselors. There has been ongoing recognition within the counseling field of just such a need. For example, Morgan and Toloczko (1997) noted more than 14 years ago that trained and educated addiction professionals were needed to help combat the problems created by untreated addictions. Other studies have investigated the perceived need for training standards in addiction counseling among counselor educators (Whittinghill, Carroll, & Morgan, 2004), have identified curriculum components for graduate-level training of addiction counselors (Whittinghill, 2006), have examined the relationship between addiction training in counselor education programs and state licensure requirements (Mustaine, West, & Wyrick, 2003; Salyers, Ritchie, Cochrane, & Roseman, 2006), and have directly called for the inclusion of addiction counseling standards to meet the multiple needs of addicted clients (Hagedorn, 2006; 2007). Many authors have followed suit (Hagedorn & Young, 2011; Hagedorn, 2007; Horvatich & Wergin, 1998; Merta, 2001; Miller, Scarborough, Clark, Leonard, & Keziah, 2010; Robertson, 2006; Whittinghill, Carroll, & Morgan, 2004), noting the need for specialized educational standards not only for those who counsel addicted clients, but for all counselors regardless of their area of specialization.

Given the aforementioned needs, it is somewhat surprising how the helping professions have answered the call. In reviewing the professional preparation standards of the various accrediting bodies, it becomes apparent that standards specific to training students to work with addictive disorders have not been a focus. For example, the Council for Social Work Education (CSWE) does not have any specific accreditation standards for training social workers to address problems related to addiction (CSWE, 2010). Similarly, the standards of the American Psychological Association’s Commission on Accreditation (CoA) for professional psychology specifically states that program objectives for professional psychology should be “broad and general” (CoA, 2007, p. 2) in nature. To wit, practice areas described for professional psychologists include clinical psychology, counseling psychology, school psychology, and other areas of professional psychology, with no mention of an addiction practice area, nor any standards specified to psychological work with addicted clients (CoA, 2007). Whereas the Accreditation Council for Graduate Medical Education (ACGME) does have specific training standards for psychiatrists working with addicted patients, (a) all of those standards are specific to those programs that train addiction specialists (i.e., they are not for the general training of psychiatrists who see addicted clients in a variety of treatment settings) and (b) no standards include any reference to process addictions (ACGME, 2003).

Given the lack of other professions’ preparation standards specific to working with addicted clients, how has counseling faired? CACREP has made efforts at establishing minimal educational standards related to addiction counseling (such as those found in the 2001 CACREP Standards), yet these were traditionally relegated to those graduate programs with a more clinical focus (e.g., mental health counselors). Thus, students matriculating from other specialties (e.g., school counseling, marriage and family counseling, etc.) have continued to be unprepared. Even when research and clinical practice have indicated the treatment complications produced by the co-morbidity and coincidence of addiction with just about every other presenting concern (e.g., relational difficulties, depression and anxiety, unemployment, school truancy and behavioral problems, impacts of abuse/neglect, domestic violence, low self-esteem, career indecision, legal concerns) (Burrow-Sanchez, Lopez, & Slagle, 2008; Davis, Flett, & Besser, 2002; Fergusson & Boden, 2008; Florida Council on Compulsive Gambling, 2004; Hussong, Galloway, & Feagans, 2005; Ohlmeier, et al., 2008), there has continued to be a lack of training across the helping disciplines (e.g., social work and psychology) and across specialty areas within counseling itself (e.g., school counseling, marriage and family counseling, student affairs and college counseling, career counseling).

There may be several reasons why those entities that set the educational standards for their professions have been reluctant to create a set of specialty standards and/or to mandate the inclusion of core curricular experiences related to addictions. Whereas a full discussion of these reasons is beyond the scope of this article (for a detailed description, see Hagedorn, 2009c), some reasons may include (a) the lack of established diagnostic criteria for disorders related to behaviors or processes (e.g., sex, the Internet, gaming); (b) the lack of consensus as to the interconnectedness of addiction and other presenting concerns; and/or (c) the belief that addictions, and the problems they cause, are the treatment responsibility of those who have traditionally been prepared to address them. In response to these areas of potential “push back” from some in the field, there is evidence in the professional literature that (a) diagnostic criteria for process addictions are on their way into the treatment community, (b) the research shows a clear connection between addiction and other concerns, and (c) addiction, and its associated problems, will impact all clinicians regardless of their scope of practice (Hagedorn, 2009c; Kafka, 2010; Robertson, 2006).

Potentially, an additional reason why accrediting bodies may have steered clear of establishing addiction-related standards across the curriculum may be the belief that those who work with addicted clients (and/or those affected by addicted individuals) will obtain the necessary competencies through on-the-job training or through training seminars, workshops, and professional conferences. As noted earlier, the problem with such expectations is that (a) this necessitates that counselors be proactive and motivated to seek out such opportunities, (b) credit for such endeavors is granted by simple attendance at such events (rather than as a result of a formal evaluation of knowledge and/or skills as would be found in an educational institution), (c) there is no way to determine the accuracy, timeliness, or quality of the content presented by such delivery methods, and (d) not all counselors will attend the same seminar, resulting in a variety of competency levels (Hagedorn, 2009b; Mustaine, West, & Wyrick, 2003). Clearly, a more standardized delivery method will result in more comparably trained counselors to work with those people impacted by addictive disorders.

Having set the stage for the historical need for educational standards related to counseling those impacted by addictive disorders, we now turn to the direct impact that CACREP has had on the emergence of such standards. Beginning with an introduction to the atmosphere that precipitated the creation of these standards, we will follow with a description of the procedures undertaken by CACREP to ensure the integrity and quality of the creation and revision processes. We then conclude with a brief review of the implications of these standards for the counseling profession and a call for empirical research to substantiate the impacts of a trained and prepared cadre of professional counselors on the lives of addicted clients and their families.

The Impact of CACREP on the Practice of Addiction Counseling

In moving forward with the development of the 2009 CACREP Standards, the CACREP Board (“the Board”) and the CACREP Standards Revision Committee (SRC; a committee external to the Board, charged with overseeing the revision process and presenting standards for consideration and adoption by the Board) were very intentional about maintaining those procedures dedicated to the highest quality of output while remaining open to its constituents. Preserving a transparent agenda, the SRC and the Board began the revision process with a scan of the counselor education horizon as it related specifically to the addiction counseling standards.

Watching the Horizon

Four factors helped trigger the decision to proceed with the drafting of a specific set of addiction counseling standards. First, as noted earlier, there had been a consistent call from the counseling literature for CACREP to establish a set of standards related to addiction counseling (Diaz, 2008; Hagedorn, 2009c; Morgan & Toloczko, 1997; Salyers, Ritchie, Cochrane, & Roseman, 2006; Whittinghill, 2006; Whittinghill, Carroll, & Morgan, 2004). Second, on a national scope, two events were occurring: (a) states continued to move toward the mandate of a master’s degree for addiction counselors and (b) there were a number of non-accredited addiction counseling programs that existed alongside CACREP-accredited programs in community or mental health counseling (Hagedorn, 2006; Salyers, et al., 2006). Third, the International Association of Addiction and Offender Counselors (IAAOC) had commissioned an Addiction Standards Committee (ASC) with the task of drafting a set of addiction counseling standards. Members of the ARC included David Whittinghill, Gerald Juhnke, and Kenneth Coll, the three of whom drafted the initial set of addiction counseling standards. These were later reviewed and modified by ARC members Rick Gressard and W. Bryce Hagedorn. Finally, the CACREP standards themselves were poised for their regular seven-year revision process. Given the confluence of these events, the time seemed ripe to determine if the Standards accurately reflected the current type of work done by counselors in all realms of practice, as well as for the inclusion of content specifically related to addiction counseling.

Quality Control

Since an exploration of all aspects related to the development of the 2009 CACREP Standards is beyond the scope of this article, our focus will be on a quick review of the processes that occurred related to the addiction counseling standards. Activities to solicit feedback, including solicitations via the Internet (cacrep.org, acesonline.net), in print (e.g., the CACREP Connection, Counseling Today), and in person (e.g., the American Counseling Association [ACA] National Conference, the Association for Counselor Education and Supervision [ACES] National Conference, and the regional ACES conferences, among others) occurred following the national distribution of each of the three drafts of the proposed 2009 Standards. The initial call for input from the field, particularly as it related to the area of addiction counseling, was answered by the IAAOC Board in January of 2006, who presented the work of the Addiction Standards Committee to the CACREP Board and the SRC for consideration.

Formal work by the SRC began earlier the preceding year, with focus given to the writing of addiction counseling standards beginning in 2006 (after receiving the suggested IAAOC standards). Based upon the CACREP Board’s review of the counseling literature and the initial input of constituents, the Board charged the SRC with two related responsibilities: create a set of addiction counseling specialty standards and infuse content related to addiction into the core curricular standards (thus introducing such content into the preparation of all counseling students). Pending feedback received from the various drafts disseminated to the public, the SRC adjusted this charge as it deemed necessary.

In the drafting of the CACREP standards related to addiction counseling, the SRC gathered the timeliest, most relevant, and most well-documented sources available. These sources included (a) the IAAOC Addiction Standards; (b) the 1998/2005 Technical Assistance Publication (TAP) Series #21 titled Addiction counseling competencies: The knowledge, skills, and attitudes of professional practice (Center for Substance Abuse Treatment, 2006); (c) standards related to NAADAC’s National Certified Addictions Counselor credential; and, (d) standards related to NBCC’s Master Addictions Counselor credential. In the first disseminated revision of the 2009 Standards, the SRC initially integrated addiction content into the CACREP standards for the new and soon-to-be designated Clinical Mental Health Counseling specialty. In receiving feedback from the counseling field, the SRC returned to work and redesigned a specialty area dedicated specifically to addiction counseling. During the gathering of feedback based upon the second and final drafts of the Standards, CACREP’s constituents provided only favorable comments about the new specialty area. Then, as a response both to the literature (e.g., Armstrong, Phillips, & Saling, 2000; Hagedorn, 2009c; Goodman, 2001; Merta, 2001; Potenza, Fiellin, Heninger, Rounsaville, & Mazure, 2002; Young, 1999) and the field calling for more inclusive terminology to describe the complex nature of addiction counseling, language found in the Standards related to substance use disorders (SUDs) and/or chemical abuse/dependence was broadened and substituted with the term “addictive disorder,” as this was determined to be the most encompassing designation.

The final set of events germane to the current discussion involved the infusion of content related to addiction counseling into the core curricular standards. The SRC (and the resulting feedback from constituents) agreed that the most obvious fit would be in the curricular standards related to human growth and development (Standard II.G.3.g.). This resulted in required curricular experiences related to the “theories and etiology of addictions and addictive behaviors, including strategies for prevention, intervention, and treatment” (CACREP, 2008, p. 11). Whereas this may seem like a minor adjustment to the core curriculum, the fact that all future CACREP-educated counselors would be exposed to information regarding the impacts of addictions and addictive behaviors, as well as the necessary prevention, intervention, and treatment methods, may well have long standing and positive impacts on the counseling profession. We explore additional potential implications below.
Implications and Directions for Future Research

Whereas it may be too early to measure the direct implications of the aforementioned processes on the delivery of counselor education (and the resulting influence on those affected by addictive disorders), it is important to note here that three important and interrelated elements occurred in the adoption of the 2009 CACREP Standards. First, among the helping professions, CACREP became the first accrediting body to formally establish a set of national educational standards related to addiction counseling. Whereas psychiatry may have a specialty in addiction medicine, the fact that social work and psychology have no such specialty puts counseling at the forefront of providing direct care to the millions impacted by addictive disorders. Future research that investigates such things as the impact of the counseling profession itself (e.g., in comparison with other professions) on the provision of therapeutic services for addicted clients would thus be in order.

Second, in noting the interconnectedness of addictions with other client concerns, CACREP became the first accrediting organization that strongly advocated for the inclusion of addiction-related content knowledge for all students, regardless of their scope of practice. The importance of this change cannot be understated: the fact that all future counselors will be at least minimally prepared to recognize the origins of addictive disorders (i.e. etiology) as well as be able to implement prevention, intervention, and treatment strategies is significant. The counseling profession is poised to deliver the crucial front-line interventions to struggling clients in all arenas.

CACREP took a bold professional stance by recognizing that addictions occur outside the context of chemical dependency: this is the final paradigm shift ushered in by the 2009 standards. By (a) broadening the terminology used in the 2001 Standards (which was specific to substance abuse) and including language related to addictive disorders, addictive behaviors, and process addictions, as well as (b) providing glossary definitions for process addictions (those related to addictions like gambling, shopping, eating, and sex), the counseling profession is potentially the forerunner of a new form of treatment delivery. This truly represents a monumental step toward preparing competent clinicians to work with those impacted by disorders that other accrediting bodies and even the medical community have been slow (some may say “careful”) to officially recognize. As future clients make decisions about from whom they will seek treatment, they will choose the most qualified clinicians; changes such as those mentioned here only solidify their choice of a counselor.

In noting the aforementioned decisions induced by the adoption of the 2009 Standards, several implications for future research become evident. First, it will be important to investigate the various impacts of the creation of specialty standards related to addiction counseling on students, graduates, clients, client families, addiction counseling delivery systems, third party reimbursement strategies, and even policy development. Second, similar systems could be evaluated (e.g., students, clients, policy development) following the establishment of a counseling workforce that has been adequately prepared to prevent, intervene and treat addiction-related problems wherever they arise, be it in schools, hospitals, clinics, vocational settings, families or universities.

A final implication of the 2009 standards is best framed as a question: What might occur as a result of a profession officially recognizing and advocating for clients whose struggles and concerns have traditionally been left outside of the treatment realm (e.g., sexual addiction, gaming addiction, etc.)? The potential implications on a societal level could be quite remarkable. For example, studies could compare the effectiveness of those clinical mental health counselors trained to recognize the impacts of sexual addiction with those without such training; this may have the potential of lowering sex-related offenses if clients are identified and treated earlier in their addictive cycle before they offend. Marriage and family counselors also could be investigated related to how well they identify family dysfunction and debt-related concerns as a result of addressing a member’s spending addiction. Finally, studies might pursue the impact of school counselors prepared to identify and address gaming addiction on their students’ academic achievement and lowered behavioral referrals.

To conclude, the authors contend that the shared focus, determination and alliance among the CACREP Board, the SRC members, and the involved constituents will help strengthen the counseling profession and help it to forge ahead into the 21st century. More specifically, we believe that the work accomplished by the standard revision process related specifically to addiction counseling will help place counseling at the pinnacle of the helping professions and look forward to witnessing its impacts on future students and the clients they serve.

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W. Bryce Hagedorn, NCC, is an Associate Professor at the University of Central Florida. Jack R. Culbreth, NCC, is an Associate Professor at the University of North Carolina at Charlotte. Craig S. Cashwell, NCC, is a Professor at the University of North Carolina at Greensboro. Correspondence can be addressed to W. Bryce Hagedorn, University of Central Florida, College of Education ED 322C, Orlando, FL 32816-1250, Bryce.Hagedorn@ucf.edu.

Exploring School Counselors’ Perceptions of Vicarious Trauma: A Qualitative Study

Mashone Parker, Malik S. Henfield

The purpose of this qualitative study was to examine school counselors’ perceptions of vicarious trauma. Consensual qualitative research (CQR) methodology was used. Six school counselors were interviewed. Three primary domains emerged from the data: (a) ambiguous vicarious trauma, (b) support system significance, and (c) importance of level of experience. Supervision, discrepancies with burnout, and implications for counselor educations and school counselors are discussed.

Keywords: vicarious trauma, consensual qualitative research (CQR), school counselors, support system, counseling experience

Trauma occurs after a person experiences an event that involves or threatens death or serious injury, or a threat to self or other’s well-being (Trippany, White Kress, & Wilcoxin, 2004). Exposure to traumatic events and psychological stress has been found to be associated with significant physical and mental health concerns (Briggs-Gowan et al., 2010). Children and adolescents, particularly those growing up in poverty-stricken areas, are increasingly susceptible to traumatic events such as bullying (Lawrence & Adams, 2006; Newman, Holden, & Delville, 2005), community violence (Fowler, Tompsett, Braciszewski, Jacques-Tiura, & Baltes, 2009), and abuse (Reilly & D’Amico, 2011). For example, children ages 12–17 have been found to be more than twice as likely as adults to be victims of serious violent crimes (Snyder & Sickmund, 2006). Furthermore, every year millions of children and adolescents in the U.S. are exposed to violence in their homes, schools and communities (Finkelhor, Turner, Ormrod, Hamby, & Kracke, 2009). In addition, according to recent reports, homicide and suicide were found to be the second and third leading causes of death for persons ages 15–24 (U.S. Department of Health and Human Services, 2008–09).

Whether working in a school or mental health setting, there is a chance that a professional counselor will work with an individual who has experienced trauma (Trippany et al., 2004). School counselors, however, by virtue of working in schools, have even more direct contact with youth who may have been exposed to traumatic events. As a result, they are likely to be the first counseling professionals with whom traumatized students come into contact. Functioning as the first line of intervention for students in crisis makes the school counseling position one of vital importance to students’ positive development (Chambers, Zyromski, Asner-Self, & Kimemia, 2010). Exposure to students who have experienced trauma puts school counselors at particular risk for internalizing students’ emotions associated with traumatic events. This process of internalization is otherwise known as vicarious trauma (VT), which is associated with professionals developing harmful changes in their view of themselves, others and the world (Baird & Kracen, 2006).

If a counselor begins to over-identify with a client’s issues they can experience the client’s pain, sadness or distress (Skovholt, 2001). McCann and Pearlman (1990) found that some counselors experienced symptoms similar to those associated with Post-Traumatic Stress Disorder (PTSD) such as nightmares, anger and sadness related to their clients’ traumatic experiences. Clinicians working with sexual abuse victims, for example, may experience feelings of stigmatization and isolation which may be closely aligned with clients, the actual victims of the abuse (Canfield, 2005). Little is known about counselors’ ability to manage VT (Harrison & Westwood, 2009), but some extant literature can be reviewed.

For example, factors such as level of experience (Way, VanDeusen, Martin, Applegate, & Jandle, 2004) and educational training (Adams & Riggs, 2008) impact the prevalence of VT. Seminal articles examining VT concluded that counselors with more clinical experience have a buffer in preventing VT (Pearlman & Mac Ian, 1995). Adams and Riggs (2008) conducted a study with 129 therapist trainees. The purpose of their study was to explore the relationship between vicarious traumatization among trainees and variables recognized as potentially influential in this process among practicing therapists (i.e., history of trauma, clinical experience, trauma-specific training), and to explore the relationship between defense style and vicarious traumatization symptoms, as well as its possible interaction with the previous three factors in relation to reported symptoms. Consistent with previous research, the researchers found that novice therapists/counselors may be more vulnerable to experiencing VT (Adams & Riggs, 2008).

Level of peer support and supervision also play a role in buffering symptoms of VT (McCann & Pearlman, 1990). Supervision practices that address VT have been encouraged (Woodard, Meyers, & Cornille, 2002). Specifically, trauma-sensitive supervision is seen as helpful in minimizing the effects of vicarious exposure to trauma (Sommer & Cox, 2005). As Sommer and Cox (2005) conclude, multiple perspectives, collaboration, a calming presence and attention to self-care are most helpful when examining the supervisee’s perspective of adequate supervision. Clinicians must work through painful experiences in a supportive environment. McCann and Pearlman (1990) have suggested that weekly case conferences can be helpful for clinicians that use two-hour weekly support groups aimed at conceptualizing difficult victim cases (with client consent) and exploring personal meaning for themselves related to how they respond to the painful experiences of their clients. Other studies have identified coherence and organizational support as being linked to positive responses to stress (Linley & Joseph, 2007).

There is some overlap between conceptualizations of VT and burnout (McCann & Pearlman, 1990). Burnout is described as the result of the stress that working with difficult clients can produce, and is seen as having three content domains: emotional exhaustion, depersonalization and reduced personal accomplishments (Jenkins & Baird, 2002). There lies a feeling of complete overload which in turn may affect the counselor’s work performance. Burnout also can be described as a general reaction to feeling overwhelmed, where vicarious trauma is related to specific traumatic events. Moreover, Trippany et al. (2004) shared that many counselors who work with trauma patients may experience burnout and vicarious trauma simultaneously.

Most research related to VT focuses on mental health counselors and social workers. Little, if any, published research literature has examined this phenomenon among school counseling professionals. Exposure to a child’s trauma is usually described as more challenging for professionals when compared to adult trauma (Figley, 1995). Therefore, school counselors, by virtue of their work setting, may be at great risk for experiencing VT.

The primary purpose of this study was to investigate counselors’ knowledge and perceptions of VT. The information gathered in this project will increase the level of understanding and awareness of vicarious trauma on school counseling professionals, allowing school counselors to implement strategies to ameliorate the effects of vicarious trauma.

Method

Participants
Participants were individuals who met either one of two criteria: (a) persons licensed or certified as a school counselor, and/or (b) individuals endorsed as a school counselor and currently working in a school. Six school counselors ranging in age from 27 to 54 were recruited from schools located in a midwestern state (3 females and 3 males). Participants worked at least part-time with 3 to 14 years of counseling experience. Four of the six participants graduated from a master’s degree program accredited by the Council for Accreditation of Counseling and Related Educational Programs. All participants were European-American. In addition to school counseling experiences, participants had a range of other work experiences including mental health and social work.

Procedures
Due to the exploratory nature of the study, convenience sampling procedures were used to recruit participants (Marshall, 1996). A recruitment e-mail was sent to individuals on listservs serving school counselors in a midwestern state. Those interested in participating in the study replied to the e-mail indicating their desire. Once the e-mail was received by the primary researcher, participants were e-mailed a consent form and asked to sign and return it to the primary researcher. A verbal consent was then given at the beginning of each interview.

One phone or Skype interview was conducted with each participant. Each participant was emailed a copy of their transcriptions verbatim (member checking) to ensure participants’ voices were being heard and interpretations were accurate. Through member checking, participants were able to identify areas that may have been neglected or misconstrued (Lietz, Langer, & Furman, 2006); all participants verified the interviews were accurate. Asking for participant feedback helps build rapport between the researcher and participants and establishes trustworthiness (Williams & Morrow, 2009).

Researchers
As Patton (2002) writes, qualitative researchers are the major instrument of data collection, and their credibility is critical. The research team consisted of two individuals: a counselor education doctoral student (primary researcher) and an assistant professor in counselor education. An advanced counselor education doctoral candidate served as an auditor, whose role was to verify findings developed by the research team (Patton, 2002). One researcher had prior experience performing CQR investigations.

Trustworthiness refers to the quality or validity in qualitative research (Morrow, 2005). Staying aware of biases related to being a human instrument (Patton, 2002), as well as avoiding getting enmeshed in the data are important for qualitative researchers. Biases may arise from demographic characteristics of the researchers or values and beliefs about the topic. One potential bias for the study was one team member being familiar with the research on VT and possibly having preconceived expectations before analyzing data. The use of a research team of two researchers helped foster multiple perspectives (Hill et al., 2005). An external auditor and member checking strategies also were employed to ensure trustworthiness of the data (Patton, 2002).

The purpose of the external auditor in CQR is to ensure that the research team did not overlook important facts in the data (Hill, Knox, Thompson, & Nutt-Williams, 1997). During the data analysis process, the researcher engaged in an audit trail that described the specific research steps. An audit trail is an important part of establishing rigor in qualitative work as it describes the research procedures (Johnson & Waterfield, 2004). This audit trail was given to the external auditor who verified domains and core ideas.

Interview Protocol

Based on a review of current literature on vicarious trauma, a semi-structured interview guide was constructed. The interview guide included demographic questions as well as open-ended topics related to participants’ perceptions and understanding of trauma in relation to its impact on school counselors. Some examples of interview questions used are as follows: How do you define Vicarious Trauma (VT) of counselors? To what degree is VT a problem in the counseling profession? And, who do you believe to be at greater risk for experiencing VT? Specifically, the study was concerned with gaining an understanding of how participants perceived the importance of VT as an issue in the school counseling profession. Interviews were conducted by either Skype or telephone as a cost-effective means of collecting data (Hill et al., 1997). Each interview lasted 30 to 60 minutes. All interviews were taped and transcribed verbatim.

Data Analysis

The data were analyzed according to CQR methodology (Hill et al., 1997). In CQR, the goal is to arrive at a consensus along with other research team members regarding data classification and meaning. Grounded theory was the most influential theory in developing CQR. Although CQR combines aspects of various qualitative approaches, there are some factors that differ and provide its uniqueness. For example, unlike grounded theory, CQR emphasizes the use of research teams rather than one judge (Hill et al., 1997). CQR researchers also code data in domains (i.e., themes), then abstract the core ideas of each participant. Coding of the data was completed individually by the research team. Each researcher read all transcribed interviews and wrote what he or she thought to be the core ideas that captured each interview. Categories were developed from core ideas across all participants within each domain (Hill et al., 2005). These core ideas were identified as pertinent in the lives of these school counselors and were verified by the external auditor. Categories mentioned by all participants (i.e., all six counselors) were thought to be “general.” Those categories with more than half, but not all of the respondents were considered “typical” (i.e., 4–5 out of 6 counselors); those with half or fewer respondents were considered “variant” (i.e., 2–3 out of 6 counselors). Next, a consensus was reached regarding the core ideas captured from the data, followed by the auditor examining the resulting consensus and assessing the accuracy of the coding and core ideas. Finally, the research team reviewed the auditor’s comments to verify all findings (Hill et al., 1997).

Results

This section outlines three domains that emerged from the data: (a) ambiguous VT, (b) support system significance and, (c) importance of level of experience. These findings shed light on participants’ perceptions of the meaning of VT, as well as ways to avoid it and effectively respond to it should it occur.

Vicarious Trauma Ambiguity
In general, participants had an idea of what VT entailed, but for the most part it was ambiguously defined. One participant referred to it as taking on the issues that students or clients have and “carrying those things home.” Also, the counselor explained it was about living the experiences clients are living. Another counselor reported that VT occurs without realization.

Participants’ past experience was indicative of their understanding of trauma and VT. Specifically, those individuals who had previous social work careers (two participants) or a mental health background (one participant) had a greater knowledge of VT and its effects. They reported having more trauma training in their previous graduate programs when compared to their school counseling programs.

Typically, participants stated that they did not know much about VT, with three counselors reporting it to be synonymous with burnout. One counselor shared that VT was learned after participating in a research study exploring the topic. Another counselor shared that he did not have a clear understanding of VT, but assumes it refers to how he reacts to students with serious issues. Burnout was mentioned sporadically, but for some the concept served as a key feature of their understanding of VT. For example, one participant stated not knowing a ton about the topic, but understanding it as burnout, as did another participant. One counselor shared that VT was viewed as transference and that transference was something often discussed in graduate school.

Support System Significance
In general, school counselors reported that support systems are significant and needed to help alleviate vicarious trauma symptoms, or prevent it from occurring. Typical reports suggested they viewed peer supervision as quite useful for dealing effectively with VT. For example, one participant stated the importance of having others around who are willing to tell you when you are too close to a case. Another participant responded that counselors also have to be willing to accept an evaluation from staff members and others with similar career experience. Similarly, one participant discussed obtaining ongoing support from various avenues within the school environment to prevent her from experiencing VT. This counselor noted providing time for counselors to be with one other in a group setting or one-on-one consulting as a particularly good way to garner support for school counselors. This participant thought supervision would be helpful, but was not sure how to go about seeking it. Essentially, finding time to talk through issues was the most helpful thing to do according to this participant.

Someone or something to help unwind was viewed as a significant means of support. Participants explained that support also can come in the form of family or those not involved with the mental health profession at all. Furthermore, one participant noted that having an outlet such as an athletic or creative activity could be viewed as a form of support as well.

In addition, another participant shared the importance of a supportive work environment. According to this individual, without a healthy work environment VT can easily occur. Other participants also spoke of experiences with administrators and other staff at their workplace. For example, one participant addressed this support, sharing the fortune of having an administrative team to watch one another. They discussed keeping an eye out on issues and problems that colleagues may be experiencing, including VT.

Interestingly, participants also suggested that separation between work and home also has the potential to help alleviate these symptoms. According to one participant, “you must leave your hat at the door,” while another stated that once home, it was necessary to decompress and separate from work. Another school counselor felt as though technology created a hindrance in the separation of school and work. This participant felt that counselors should give themselves permission to separate themselves from work if they so desire. It was recommended that school counselors be given permission to separate themselves from work by not being forced to respond to e-mails and other forms of communication once arriving at home. As this school counselor noted, people have the ability to make contact at any time of day if they are allowed. This participant felt it is important not to give out phone numbers, or only give a personal number to those you trust will not abuse it.

Level of Experience
Generally, participants agreed that level of experience determined counselors’ risks of experiencing VT. Experience was perceived in a number of different ways ranging from formal training to work/life experience, with all participants mentioning how either life or work experiences helped them avoid or overcome VT.

Relatedly, many participants also discussed how either a lack of training or the need for more training could be related to how school counselors experience VT. Five out of six participants discussed the importance of receiving more training, or having an open discussion about their negative reactions to other colleagues or supervisors. Three out of six counselors shared that they had no classes related to trauma from their school counseling training. As one participant stated, not much training was offered and they wished more classes could have been taken on VT. A lack of life experience also was said to place a novice counselor at great risk for VT. One participant voiced concern about a student going straight into a master’s program with little life experience. Concern was voiced about students that go straight from a baccalaureate to a master’s program without taking time to live and work. According to this participant, inexperienced school counselors are unaware of the challenges they will face upon entering the counseling profession and may be more susceptible to VT. Similarly, another participant talked about how her relationship to the profession changed after four years as a school counselor. This school counselor discussed going home really frustrated or angry, feeling like more should have been done for students when starting out as a school counselor. Eventually, this counselor noted that work as a school counselor started to come together and that patience was important when working with children. This school counselor discussed frustration and anger as being signs of VT. This individual also felt that after more experience in the counseling field, symptoms such as these begin to vanish.

One participant mentioned a desire to save the world after graduation, which is typical of most new school counselors, but did not always work in the counselor’s favor. This individual felt that it only made the job more difficult when he realized he could not save every child he encountered. Another participant shared that new school counselors are often shocked because they haven’t seen as many issues as more seasoned counselors. However, this participant also shared that working with the issues kids face became easier each year, and the shock associated with hearing students’ issues decreased.

Discussion

The purpose of this study was to explore school counselors’ knowledge and perceptions of VT. Consistent with the literature regarding preventive and protective measures of VT (Adams & Riggs, 2008), these counselors named newer helping professionals as particularly susceptible to VT. They also discussed factors such as types of support systems and amount of experience with VT as playing a role in preventing VT. This finding is consistent with the research as well, which concludes that as level of support and work experience increase, the counselor is less likely to suffer from VT (Chrestman, 1999; Skovholt & Ronnestad, 2003; Sommer & Cox, 2005). All participants mentioned collaboration with other counselors as a primary means of averting VT. This finding suggests that counselors look to one another for assistance. Forming peer groups and having consultations with other staff within the school environment appeared to be vital in the lives of these participants. McCann and Pearlman (1990) support this notion and have stated the importance of counselors seeking potential sources of support in their professional networks, and that activities such as case conferences can be beneficial to counselors.

Participants proposed that lack of training on the topic made them more susceptible to experiencing VT, which is supported by literature on VT (Pearlman & Saakvitne, 1995). Studies have indicated that as level of experience, education and post-graduate training increases, trauma symptoms in counselors decrease (Adams & Riggs, 2008; Sommers, 2008).

School counselors discussed the difficulty associated with being a beginner counselor and how, with experience, one learns to set boundaries as a method of protecting oneself from VT. They also shared the strong relationship between life experience and being an effective counselor, which is vital to warding off VT symptomology. This finding is consistent with the literature that concludes that newer, more novice therapists may be more vulnerable to experiencing VT (Adams & Riggs, 2008). Many participants discussed how their level of confidence in their work increased over time. Previous literature and findings from the current study suggest that newer professionals may need more support for VT when starting their careers. Scholars have referred to helpful practices such as conferences (McCann & Pearlman, 1990), support groups or supervision (Sommers & Cox, 2005) as useful.

Supervision, although discussed in the literature as an alleviating factor in preventing VT (Sommers & Cox, 2005), was not salient in the current study. Only one participant discussed supervision as playing a role in preventing VT. The other school counselors did discuss that support from peers and administrators were helpful, but not supervision practices. This is worth mentioning, as supervision is one of the key methods counselor educators use to train counselors. It is not known if these counselors viewed support as part of supervision or if they do not see this as being available to them. For example, one participant spoke about an interest in forming peer supervision groups, but did not feel knowledgeable enough to do so.

Some participants stated they did not know much about VT, while others assumed it was similar to burnout. Vicarious trauma and burnout, although sometimes used simultaneously throughout the literature, have some differences in how each is displayed. Burnout may progress gradually, whereas vicarious traumatization can sometimes seem abrupt in onset with little or no knowledge of early recognition (Jenkins & Baird, 2002). Participants who compared VT to burnout did not distinguish any differences in the two constructs. Although not the focus on this study, one participant mentioned personally experienced symptoms related to VT (which this participant described as burnout). This finding suggests that counselors are aware of both VT and burnout. Burnout is a term documented throughout the literature, making it more accessible to counselors’ understanding of occupational stress and hazards.

The findings suggest that counselors feel unprepared to work with trauma cases due to lack of training in their master’s programs. Although the counselors in this study were able to form a working definition of what VT entailed, they wished they possessed more knowledge on the topic. What is important is that these counselors reported that with adequate support from one another they can help prevent or alleviate symptoms of VT. These school counselors also felt that as they become more settled in their profession, they are more apt in dealing with difficult case loads. This suggests that novice counselors should receive more support from colleagues, administrators and others in their professional network. The changes that occur when a counselor experiences VT may have a direct impact on the students they serve, therefore making it salient to address in both the school counseling profession as well training programs.

Implications for Counselor Educators and School Counselors

School counselors make an outstanding contribution to our society through serving our children. An awareness of VT may allow school counselors to implement strategies to ameliorate its effects. The information gathered in this project will increase the level of understanding and awareness of VT on school counseling professionals. VT is a phenomenon that has gained increasing attention in the counseling literature (Hafkenscheid, 2005; Harrison & Westwood, 2009; Sommer, 2008; Way et al., 2004). The findings seem to suggest school counselors feel they lack adequate knowledge and training regarding VT.

Findings from this study also suggest that it would be useful for counselors, especially those working with trauma survivors, to gain more knowledge and awareness on the topic. Counselor educators should offer more training in their counseling programs to increase awareness of VT and other trauma-related topics. For instance, school counselors in the current study expressed a need for more specific training related to VT or trauma in general. Courses related to trauma may be useful for fostering counselor growth (Sommer, 2008). Supervision also can be a reliable source for providing awareness of VT (Sommer & Cox, 2005) since supervision is used to monitor supervisees’ level of functioning and growth (McCann & Pearlman, 1990; Woodard Meyers, & Cornille, 2002).

The counselors in this study expressed the need for support in their work environments. School counselors should maintain collegial relationships as well as offer support to peers within their work environments. Peer groups, weekly case conferences and consultation may be useful for counselors to maintain their wellness and avoid experiencing VT (McCann & Pearlman, 1990). School counselors are in a good position to initiate support for students in their learning environments because they have direct access to children. Therefore, adequate training of school counselors is essential.

Limitations and Future Research

As with all research, there were limitations associated with the current study. First, Skype interviews may have generated pertinent information; however, such interviews were not feasible or accessible to all participants. Subtleties in body language cannot be accounted for during phone interviews. Future studies could include all Skype or face-to-face interviews. Second, given the limited understanding most participants in this study had on the topic, it may have been difficult for them to understand the prevalence of VT in the counseling field. It is possible that what they described as being VT in other school counselors can actually be symptoms of burnout, which the research concludes is different (Jenkins & Baird, 2002).

Conclusion

The current study provided an overview of the phenomenon and also some implications for both school counselors and counselor educators. There has not been much research supporting specific forms of treatment for VT and it should be examined further in the future. Research examining how individuals overcome symptoms of VT may be helpful for counseling professionals. Such research would provide others in the counseling field with a knowledge base that may be helpful in preventing the phenomenon. Since research on VT tended to focus on mental health professionals, social workers or trauma workers, future studies could specifically focus on preventative strategies for school counselors. Such information may elicit responses that capture how school counselors understand and experience VT, which could offer a clearer picture of what training programs can do to recognize and prepare for combating VT prior to entering the profession.

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Mashone Parker, NCC, is a doctoral candidate in the counselor education program at the University of Iowa. Malik S. Henfield is an Associate Professor in the counselor education program at the University of Iowa. Correspondence can be addressed to Mashone Parker, University of Iowa, RCE N338 Lindquist Center, Iowa City, IA 52242, mashone-parker@uiowa.edu.

Online Learning and the Development of Counseling Self-Efficacy Beliefs

Joshua C. Watson

This study examined the relationship between enrollment in online counseling courses and students’ counseling self-efficacy beliefs. Results indicate that students enrolled in online courses report statistically significant higher self-efficacy beliefs than students in traditional FTF courses. Online instructional method may increase counselor self-efficacy, self-confidence, and personal motivation. Implications for research and counselor education are discussed.

Keywords: online, counselor education, self-efficacy, beliefs, instructional methods

In recent years, the increasing popularity of online instruction has dramatically changed the delivery of college curricula nationwide (Artino & McCoach, 2008). The growing popularity of this medium has led some (Keeton, 2004; Tallent-Runnels et al., 2006) to project that online education will soon become the largest source of higher education in America. According to a recent study conducted at over 2,500 colleges and universities nationwide, approximately 5.6 million students were enrolled in at least one online course during the 2009 fall semester (Allen & Seaman, 2010). This figure, as noted by Allen and Seaman, represents a 21% increase over the number reported the previous year, the largest ever year-to-year increase in the number of students studying online. The increased student interest in online course delivery has led more and more institutions to look into adopting online instruction as the next logical step in educational delivery systems (Bejerano, 2008; O’Malley & McCraw, 1999). Highlighting this trend, 66% of the 4,160 degree-granting postsecondary institutions in the nation offered college-level courses via online instruction during the 2006–2007 academic year (National Center for Education Statistics, 2008). Only recently has this trend carried over to the field of counseling and counselor training (Albrecht & Jones, 2001; Benshoff & Gibbons, 2011; Chester & Glass, 2006).

Despite the growing interest from students in online course delivery, counselor educators traditionally have been hesitant to incorporate online learning into the counselor education curriculum (Greenidge & Daire, 2005; Karper, Robinson, & Casado, 2005). Both best practice considerations and the questionable research supporting the effectiveness of online instruction have played a role in explaining the hesitancy to apply components of online learning in counseling education and practice (Granello, 2000; Krieger & Stockton, 2004). According to Murphy, MacFadden, and Mitchell (2008), several educators have questioned whether online education is appropriate for the clinical professions in which the development of basic relationship-building skills is a key curricular component. One of the common concerns often voiced has been whether or not “skills-based” or “techniques” courses could be offered sufficiently online (Wantz et al., 2003). The fundamental argument of these counselor educators is that the personal, high touch nature of counseling cannot adequately be simulated at a distance. However, this perspective appears to be changing slightly. While most counselor education programs have long espoused traditional, face-to-face (FTF) didactic instruction, Quinn, Hohenshil, and Fortune (2002) noted that a growing number have come to realize that the integration of technology and online instruction into their curriculum is essential in order to remain competitive.

As a result of this shift in thinking, there is now a growing interest in the use and practicality of online instructional approaches in graduate counselor training programs (Benshoff & Gibbons, 2011; Clark & Stone, 2002; Hayes & Robinson, 2000; Patrick, 2005). Several authors describing the effective implementation of online education have begun publishing their work in the counselor training literature. Translating theory into practice, complete online accredited programs have begun emerging nationwide. A review of the Council for the Accreditation of Counseling and Related Programs (CACREP) website indicates online accredited programs existing in a variety of programs including clinical mental health counseling (Adams State University, Capella University, Wake Forest University, Walden University); community counseling (Regent University); school counseling (Adams State University, Capella University, Regent University, Wake Forest University); marriage, couple, and family counseling (Capella University); and counselor education and supervision (Regent University). Furthermore, many other programs nationwide have begun experimenting with the inclusion of various forms of online education. According to the results of a recent study conducted among CACREP accredited counselor training programs, nearly 50% of the programs surveyed had already begun integrating online instruction, either totally or partially, into their existing curriculum (Wantz et al., 2003). In terms of quality of instruction, 38% of the faculty members surveyed reported an increase in program quality as a result of adding online courses to the existing curriculum. These numbers should continue to increase as counselor educators become more familiar with existing and emerging technologies, and their departments and universities provide them with the support needed to effectively offer these courses (Baltimore, 2000; Nelson, Nichter, & Henriksen, 2010; Tyler & Sabella, 2004).

In view of the fact that the use of online technology in the preparation and training of professional counselors is still a relatively new phenomenon, it is not surprising that there is currently a general lack of empirical research concerning the effectiveness of using technology as a training tool in counselor education programs (Karper et al., 2005; Myers & Gibson, 1999; Nelson et al., 2010; Wantz et al, 2003). Though limited in the counselor training literature, a growing number of studies in which the effectiveness of online education is compared to traditional FTF instruction have been published in a variety of other disciplines (Ellis, Ginns, & Piggot, 2009; Lim, Kim, Chen, & Ryder, 2008). In these studies, researchers have traditionally assessed the effectiveness of online education by examining a limited set of measurable student characteristics, abilities or strategies thought to be related to either the successful completion of a single course (Waschull, 2005) or the final course grade earned (O’Hanlon, 2001). Although many academic programs evaluate student competence primarily using these outcomes, they may not represent the most salient outcomes for counseling students, who must not only acquire the requisite knowledge needed to be a counselor, but also transfer that knowledge to their work with actual clients.

In addition to academic proficiency, a longstanding goal of most counselor education programs has been the fostering of students’ confidence in their abilities to effectively work with the clients they intend to serve (Bernard & Goodyear, 2008; Hensley, Smith, & Thompson, 2003). Generally speaking, those counselors who are more confident in their ability to use their clinical skills in real life settings often provide a higher quality of counseling services to the clients they serve (Barnes, 2004; Bradley & Fiorini, 1999). As a result, it might be advantageous for counselor educators to measure effectiveness of various course delivery methods (e.g., FTF, online, or hybrid) by examining the beliefs their students hold in regard to their ability to become effective counselors.

Self-Efficacy

One of the major approaches often used when investigating the process of gaining competence and self-confidence in particular domains of behavior has been self-efficacy theory (Bandura, 1989). Also called perceived ability, self-efficacy refers to the confidence people have in their abilities to successfully perform a particular task (Bandura, 1986; 1997). In other words, an individual may regard him or herself to be quite capable in one area, but much less capable in another. Although self-efficacy is not equivalent to competence, researchers consistently have demonstrated that higher perceived self-efficacy is related to higher performance attainment (Bandura, 1986). Thus, individuals with a strong sense of efficacy are more likely to challenge themselves with difficult tasks and to have a higher level of intrinsic motivation. In addition, these individuals typically put forth a higher degree of effort in order to reach their goals and will attribute failure to things that are in their control rather than blaming external factors.

Although self-efficacy refers to individuals’ confidence in their abilities to complete tasks or reach goals, it is not based entirely on actual experience with performing tasks in the past. In addition to personal performance, vicarious learning, verbal persuasion and affective states all help facilitate the development of self-efficacy beliefs (Bandura, 1986). Furthermore, research in this field has shown that the selection of a specific self-efficacy measure that closely matches the desired task performance criteria is often a better predictor of performance outcomes than a more general self-efficacy measure (DeTure, 2004). Consequently, the focus of self-efficacy researchers has broadened in scope in recent years to include investigations of ability perceptions across several domains. Included in this body of research are studies of counseling self-efficacy among beginning counselors.

Counseling Self-Efficacy

Counseling self-efficacy (CSE), according to Larson and Daniels (1998), is best described as the beliefs or judgments an individual has about his or her capability to effectively counsel a client in the near future. It is an important factor related to the level of anxiety novice counselors experience as well as the amount of effort they put forth to learn advanced counseling behaviors (Larson, 1998). As a result, some counselor educators and researchers have suggested that increasing counseling trainees’ self-efficacy is a worthwhile training goal (Larson et al., 1992) and that examinations of this construct should be included in both the research and evaluation of counselor competency and training effectiveness (Yuen, Chan, Lau, Lam, & Shek, 2004).

In a review of the CSE literature, numerous training interventions such as academic coursework, assigned readings, classroom discussions, self-reflection, modeling, supervision and hands on experiences associated with practica and internships all have been found to help improve competency and perceptions of self-efficacy (Easton, Martin, & Wilson, 2008; Larson & Daniels, 1998). These activities provide learning experiences that facilitate task performance and vicarious learning which Bandura (1986) noted as critical to the development of self-efficacy. Although these activities have become commonplace in traditional FTF courses, their effectiveness in developing student competency when employed in online courses is unclear. Given that CSE has been demonstrated to play a central role in counselor trainee development (Stoltenberg, McNeill, & Delworth, 1998) it will be interesting to note how the implementation of new online instructional methods impacts the development of CSE beliefs among student trainees. With this in mind, the purpose of the current study was to compare the counseling self-efficacy beliefs of students enrolled in both traditional FTF and online counselor education programs. In particular, it was hypothesized that students who enrolled in traditional FTF courses would report greater perceptions of counseling self-efficacy than those enrolled in online courses.

Method

Participants
To recruit participants, a random sample of 1,000 graduate student members of the American Counseling Association (ACA) obtained from ACA Member Services received an invitation to participate in this research study. Overall, 429 individuals responded to the invite, resulting in a 42.9% response rate. A total of 56 surveys were discarded from further analysis due to significant missing data or the fact that the participant was no longer a graduate student. This resulted in a final sample size of 373 individuals being used in this study.

Of the 373 sample participants, 307 (82.3%) were women, 63 (16.9%) were males, and 3 participants (0.8%) did not indicate their gender. The average participant was 37.12 years of age (SD = 10.96). When asked to report ethnicity, 45 (12.1%) participants identified as African American, 5 (1.3%) identified as Asian-Americans, 11 (2.9%) identified as Hispanic, 5 (1.3%) identified as Native American and 307 (82.3%) identified as Caucasian. Two hundred and ninety seven students reported working on their master’s degree and 77 reported enrollment in an advanced degree (specialist or doctorate) program. To establish comparison groups, participants were asked to indicate whether or not they had taken their core skill development courses (e.g., helping skills, group counseling, assessment, practicum, internship) required for their graduate counseling program of study online. For this study, an online course was defined as one in which at least 80% of the course content was delivered via the Internet (Allen & Seaman, 2010). Using this criterion, 207 students reported no prior online enrollment and 166 reported previous online enrollment in core skill development courses.

Instrumentation
To assess the counseling self-efficacy of counselor trainees, participants were asked to complete the Counseling Self Estimate Inventory (COSE). The COSE (Larson et al., 1992) consists of 37 self-report items, most of which are worded as “I” statements, that require trainees to rate the degree to which they estimate how well they will perform as counselors in future counseling sessions. Each of the items are rated on a 6-point Likert scale with values ranging from 1 (strongly disagree) to 6 (strongly agree). To prevent the influence of response set bias, both positively and negatively worded items are included, with the negatively worded items reverse scored so that higher scores would indicate a higher estimate of one’s counseling self-efficacy.

Overall, the COSE provides scores for a single higher order factor and five second order factors which were identified through an initial exploratory factor analysis. However, in a review of the literature, Larson et al. (1992) recommended that researchers use the single higher order factor score rather than the second order factor scores when assessing overall counseling self-efficacy. Based on their suggestion, only the full scale COSE score was used in this study. An initial report by Larson et al. noted an internal consistency of .93 for the COSE and a three-week test-retest reliability of .87. A reliability analysis conducted to examine the internal consistency of the COSE instrument for the current study yielded an alpha coefficient of .94, suggesting that the COSE was a reliable instrument for the given sample.

Procedures
Following institutional review board approval, electronic invitations to participate in this study were sent to a random sample of graduate students enrolled in counselor training programs nationwide using the contact information made available by ACA member services. Included in the study invitation were a brief overview of the study and a description of what individuals would be asked to do if they chose to participate. To make access to the survey more convenient, an embedded hyperlink was included in the electronic invitation. All individuals accessing the study site were asked initially to read an informed consent document and indicate their agreement to participate before proceeding. To protect participant anonymity, the survey did not ask for any personally identifying information. Participants were encouraged to answer as honestly as possible. The majority of participants were able to complete the survey in less than 20 minutes.

Data Analysis
An analysis of covariance (ANCOVA) was computed using SPSS 16.0 to compare mean differences in CSE scores by instructional method (online vs. traditional FTF instruction) while controlling for students’ previous counseling experience. Previous counseling experience was thought to be related to the dependent variable (DV) because researchers (see Larson et al., 1992) have noted a strong positive relationship between CSE and counseling experience in prior studies. Current student data also indicates that a significant number of students enrolled in online programs are working professionals (Ivey, 2011), thus the likelihood exists that many of the participants in this study may currently be working in the counseling field or have done so previously. Therefore, following Warner’s (2008) recommendation that variables strongly correlated with the DV be included as covariates in any statistical model because they produce a smaller error term and a larger F ratio for assessing the main effect of the treatment variable, a measure of previous counseling experience (defined as any contact with clients in a professional mental health-related role) was added to the analysis. Finally, a multiple regression analysis was computed to determine the best linear combination of variables among gender, age and degree level (master’s or advanced) for predicting COSE scores.

Results

Before running the ANCOVA, a preliminary analysis was conducted to test the homogeneity of slopes assumption by examining the interaction between the treatment variable (instructional method) and the covariate (previous counseling experience). Results indicated that the interaction was not statistically significant, F(1, 369) = .498, p = .48, and the assumption had been met. Having satisfied the homogeneity of slopes assumption, an ANCOVA was performed to determine whether a difference in counseling self-efficacy existed between students who had completed FTF instruction and online instruction courses after controlling for the variance accounted for by previous counseling experience. The results indicate that there was a significant difference in COSE scores, F(1, 370) = 4.61, p = .03, η2 = .02. A comparison of the adjusted group means, as displayed in Table 1, reveals that students who enroll in online counselor education courses self-report significantly stronger CSE beliefs. According to Cohen (1988), η2 effect sizes can be interpreted as being either small (.01), medium (.06), or large (.17). Using these benchmarks, the computed effect size of .02 would be categorized as small in terms of the variance accounted for in COSE scores by instructional method.

Discussion

The purpose of this exploratory study was to examine whether differences in counseling self-efficacy exist between students enrolled in FTF and online core counseling skill courses after controlling for the effect of previous counseling experience. It was hypothesized that students enrolled in the online courses would self-report lower levels of counseling self-efficacy. To test this hypothesis, students enrolled in both types of courses were administered the Counseling Self Estimate Inventory (COSE) and their results compared. The results of an analysis of covariance suggest that students who enrolled in online core counseling skill courses as part of their training program reported stronger counseling self-efficacy beliefs than the students who were trained in traditional FTF courses when prior counseling experience was controlled, thus disproving our research hypothesis.

There are a number of explanations that can be posited for this unexpected result. For one, the results may be a function of the manner in which the data was collected. By design, the COSE is a self-report measure. As such, students are asked to give their perceptions of their abilities as a counselor. According to Kruger & Dunning (1999), there is a natural tendency for individuals to overrate their abilities in the absence of any specific skill demonstration on which to accurately judge their own level of competence. As Lepkowski, Packman, Smaby, and Maddux (2009) note, the unrealistic sense of confidence some individuals have may cause them to attempt counseling tasks for which they are not fully trained nor prepared. One of the biggest criticisms of online instruction in training counselors is that it does not afford students adequate opportunity to develop their basic counseling skills. Typically, online students have fewer structured opportunities to gain practical experience applying the skills and concepts they are learning in their courses. As a result, they may feel confident in their abilities despite the fact they lack the actual hands-on training and experiences needed to appropriately validate their perceptions.

Another explanation could be that online instructional methods might require students to employ learning strategies that are more conducive to improving self-efficacy. Previous research suggests that both the structure and content of online courses often make them conducive to self-paced learning (Appleton & Orr, 2000; Vrasidas & McIsaac, 2000), allowing students to work at a pace that provides them with the opportunity to develop a deeper understanding of the course content (Biggs, 1999). In addition, the increased autonomy inherent in the online environment has been found to positively relate to a higher sense of intrinsic motivation in many students (Wadsworth, Husman, Duggan, & Pennington, 2007). In other words, those students who enroll in online courses may be more invested in the learning process and thus more likely to put forth the additional effort required to be successful. In so doing, they might experience a greater sense of confidence in their ability to effectively counsel clients in the future.

In terms of the multiple regression analysis performed, it was found that both age and degree level were significant predictors of students’ counseling self-efficacy beliefs. Specifically, older students and those who were working on an advanced degree (specialist or doctorate level) appeared to be more confident in their counseling abilities. A possible explanation could be that these students have a greater pool of experiences, both personal and professional, to draw upon when working with clients. Melchert, Hays, Wiljanen, and Kolocek (1996) found that both level of training and clinical experience positively contributed to students reporting significantly higher self-efficacy beliefs for counseling skills. It could be that more advanced students feel increasingly comfortable dealing with a wider variety of issues and client populations than their less experienced colleagues. The fact that gender was not a significant predictor appears to support previous research on gender differences in self-efficacy. As noted by Lepkowski et al. (2009), initial gender differences found early in the training process appear to dissolve as additional experience is gained.

Limitations and Recommendations for Future Research

Limitations and caveats need to be noted. First, although a significant effect for method of instruction was found, the small effect size computed could potentially mitigate the relative importance of this finding. Second, differences in teaching style of the various instructors of the students surveyed may serve as a confounding variable affecting the interpretation of these results. It could be that any differences noted in students’ self-efficacy beliefs could be related more to the efforts of the instructor than the instructional platform used to deliver the course material. In this study, faculty status (full-time or part-time/adjunct) was not addressed. For many online programs adjunct faculty are employed. While many are practicing counselors and may possess more current clinical experience than their full-time educator peers, their investment in the total development of their students may be less than that of full-time faculty members who spend significantly more time training and developing students to become counseling professionals. Additionally, while some instructors may be implementing online components to their courses for the first time, others may be more experienced and thus using more advanced technologies that allow them to better simulate actual counseling experiences for students and create a more interactive and dynamic learning environment. Finally, sampling issues need to be addressed. In the current study participants were recruited from a mailing list of current graduate students provided by the American Counseling Association. When they sign up for membership, individuals have the opportunity to make their contact information available or not. Since the participants in this study were limited to students who chose to make their contact information available, complete random sampling was not possible, thus limiting the generalizability of the results.

Recommendations for Research and Practice

The results of this study suggest that students enrolled in online core counseling skills courses report higher perceptions of counseling self-efficacy than those taking traditional FTF courses. While, depending on perspective, this result is encouraging for proponents of online education, it suggests that further research is warranted. In particular, future researchers seeking to expand on this initial exploration should consider examining the influence of specific course content as well. In this study, students were separated into groups based on whether or not they enrolled in online core graduate counseling skills courses. There was no control for the content of these courses or the types of learning experiences they would be exposed to for either method. An additional suggestion would be that counselor educators and researchers develop a better understanding of the types of students who choose to enroll in online programs. As noted earlier, many students who enroll in online programs already have experience in their chosen profession and may feel more comfortable and confident with their abilities as a counselor. Although this logic appears rational, research supporting this belief does not exist and should be addressed in future studies. A final suggestion would be to include students who have completed entire programs online. In this study, the majority of students in the online course group also had completed traditional FTF courses as well. As more universities begin offering complete online programs and these programs gain accreditation status, it will be interesting to note how the counseling self-efficacy beliefs of students in these programs relate to those who are enrolled in more traditional programs.

Without a doubt, the benefits of using online instruction are numerous for both educators and students. When used appropriately, it has the potential to profoundly impact and enhance counselor training and ultimately the counseling services provided to clients (Chandras, 2000). However, those wishing to integrate online elements into their courses are urged to do so cautiously. Not all courses may be suited for total online presentation. Counselor educators are therefore encouraged to be mindful of the ways in which they attempt to integrate elements of online instruction into their courses. As Bentley (2007) notes, “because counselors play a crucial role in helping individuals deal with a vast array of mental health and developmental issues, it is critically important that they are well prepared upon entering the profession to work effectively with clients and provide quality services” (p. 1). As gatekeepers for the profession, counselor educators have an ethical mandate to ensure that the students they train are not entering the profession with a sense of ability that exceeds their skill level so that they do not harm the clients they will serve. Thus, the decision to incorporate online instruction should be based on its ability to provide students with the platform to further develop their clinical skills and not simply on the novelty of the approach. As for students, they are urged to consider their own personal learning style and evaluate whether or not it is in agreement with the structure of an online format. Despite the benefits an online learning environment may provide, the evaluation of its effectiveness still remains not only a personal decision, but one that requires the attention of counselor educators, and accreditation and state licensure boards.

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Joshua C. Watson, NCC, is an Associate Professor at Mississippi State University-Meridian. Correspondence can be addressed to Joshua C. Watson, Mississippi State University-Meridian, 1000 Highway 19 N, Meridian, MS 39307,
jwatson@meridian.msstate.edu.

Predicting Student Outcome Measures Using the ASCA National Model Program Audit

Lauren E. Palmer, Bradley T. Erford

This study explored the prediction of student outcome variables from the ASCA national model level of program implementation. A total sampling of schools from two suburban school districts was conducted. Outcome variables were measures of math and reading achievement scores, attendance and graduation rates. Such measures play a central role in promoting school counselors as an integral part of the educational process.

Keywords: ASCA national model, outcome variables, attendance, graduation rates, achievement scores

At a time when accountability within the school counseling profession is at the forefront, school counselors are required to present evidence which validates the effectiveness of daily practices. The American School Counselor Association (ASCA) created a framework for implementing comprehensive developmental school counseling programs through specification of standards and competencies. But does degree of implementation of the ASCA National Model (2005) affect the ability of school counselors to meet student needs? This assertion is supported by correlative or indirect research which indicates the positive effects of fully implemented school counseling programs (Brigman & Campbell, 2003; Carrell & Carrell, 2006; Lapan, Gysbers, & Kayson, 2007; Lapan, Gysbers, & Petroski, 2001; Lapan, Gysbers, & Sun, 1997; McGannon, Carey, & Dimmitt, 2005; Nelson, Gardner, & Fox, 1998; Sink, 2005; Sink & Stroh, 2003; Whiston & Wachter, 2008).

A focus on attaining the goals of a comprehensive program is essential to initiate systemic change and to establish the school counseling program as an integral part of the total educational process. School counselors develop and refine their roles in order to meet the diverse needs of students and the school community. Transitioning from the traditional guidance program, or no program at all, to a comprehensive, developmental school counseling program is a demanding task, but is attainable through collaboration among school counselors and stakeholders. A program audit is a fundamental step in this process as well as in evaluating where a counseling program currently is and establishing where the program aims to go in the future.

ASCA (2005) presented a standardized framework for creating a comprehensive school counseling program that supports the academic, career and personal/social development of students throughout their academic careers. According to ASCA, a school counseling program is comprehensive, preventative and developmental in nature. This framework provides school counselors with an all-inclusive approach to program foundation, delivery, management and accountability. Similar to the Education Trust (2009) and College Board (2009), ASCA promotes a new vision for the school counseling profession which reflects accountability, advocacy, leadership, collaboration, and systemic change within schools, positioning professional school counselors as essential contributors to student success.

The extant literature reveals much support for the positive benefits of school counseling programs for students. As a result of fully implemented school counseling programs, students enjoy higher grades (Lapan et al., 2001; Lapan et al., 1997), better school climate (Lapan et al., 1997), higher satisfaction with education (Lapan et al., 2001; Lapan et al., 1997), more relevant education (Lapan et al., 2001), higher ACT scores (Nelson et al., 1998), and greater access to more advanced math, science, technical and vocational courses (Nelson et al., 1998). Studies also have provided evidence of fewer classroom disruptions and improved peer behavior among students who participated in comprehensive school counseling programs (Brigman & Campbell, 2003; Lapan, 2001; Lapan et al., 2007; Lapan et al., 1997; Sink, 2005; Sink & Stroh, 2003).

The program audit is an evaluation tool used to determine the extent to which components of a comprehensive program are implemented and helps to make decisions concerning future directions that a school counseling program will take. A program audit, or process evaluation, assists school counselors in implementing the standards and components of a comprehensive school counseling program, in addition to identifying areas for improvement or enhancement (ASCA, 2005). ASCA has suggested that a program audit be completed annually to determine the strengths and weaknesses evident within a school counseling program with regard to the four main elements of the ASCA National Model: foundation, delivery system, management system and accountability. Specific criteria under each component are used as a way to evaluate implementation of the school counseling program.

This study examined the prediction of student outcomes, including achievement scores, attendance and graduation rate, using level of implementation of the ASCA National Model (2005) as a predictor variable. It was hypothesized that level of program implementation would be a significant predictor of student outcomes at each of the three school levels: elementary, middle and high school. The study also determined coefficients alpha for the ASCA Program Audit for the total sample and each academic level.

Method

Participants
A nonrandomized cluster sampling of two public school districts located in Maryland was conducted to select participants for the study. These two public school systems housed a total of 111 elementary schools, 30 middle schools, and 23 high schools for a total of 164 schools. Each participating school had at least one professional school counselor and a school counseling program in place. In the instances where multiple school counselors were assigned to schools, the data were provided by the guidance chair or lead counselor. School counselors from two alternative schools responded, but were eliminated from the sample due to dissimilarity with the traditional high schools and small sample size. Thus, a total of 78 (70%) elementary schools, 17 (57%) middle schools, and 18 (78%) high schools participated for a total sample of 113 schools (69%) within the two participating school districts.

Instrument
The ASCA Program Audit (ASCA, 2005) served as an independent variable for this study. The audit takes approximately 30–45 minutes to complete the 115 prompts and uses a Likert-type scale to evaluate the components of a counseling program along the continuum of “None” (meaning not in place), “In progress” (perhaps begun, but not completed), “Completed” (but perhaps not as yet implemented), “Implemented” (fully implemented), or “Not applicable” (for situations where the component does not apply). For the purposes of this study, these response choices were coded 0, 1, 2, 3, and 0, respectively. Once a program audit is completed, the information can be used to determine implementation strengths of the program, areas of the program which need strengthening, and short-range and long-range goals for implementation improvement.

This is the first published study to use the complete ASCA Program Audit as a study independent variable. One other study, a dissertation (Wong, 2008), used facets of the ASCA Program Audit as an independent variable. Wong constructed a survey which was modified from the ASCA Program Audit in a study designed to describe the relationship between comprehensive school counseling programs and school performance. Wong’s use of regression analysis yielded a positive relationship and predictive model between these two variables, but no information regarding the psychometric characteristics of the scale. Internal consistency information from the current study’s sample is provided in the results section.

Procedures
The method used to select participants was a nonrandomized cluster sampling of two districts from among 24 public school districts located in Maryland. Once IRB approval was received, letters were mailed out over the summer and early in the academic year to school counselors of elementary, middle and high schools within each of the two school districts selected for participation. Inclusion of school counselor supervisors assisted in the distribution and administration of this study and increased return rates of completed program audits. The school counselors of each participating school were provided with the program audit from the ASCA National Model (2005), a statement of rationale for the study and a consent form. The school counselors completed the program audit during the months of June through February with instructions to retrospectively evaluate implementation of the school counseling program components at the end of the previous (2009-2010) academic year. Demographic data, graduation rates, attendance and scores from the Maryland State Assessment (MSA) for grades 5, 8 and 10 were obtained from 2009-2010 Maryland Report Cards as retrieved from the Maryland State Department of Education website (http://mdreportcard.org/).

The dependent variable of achievement was measured using MSA math and reading scores and defined operationally as the percentage of those students of a given grade not meeting the criterion for passing (i.e., percentage of students receiving only basic scores), separately for the reading and math components. The MSA is administered to students in grades 3–5 at the elementary level, grades 6–8 at the middle school level and during the 10th grade in high school. Fifth grade scores, 8th grade scores and 10th grade scores (English and algebra) were used for these analyses, reasoning that these scores reflected the cumulative intervention of prolonged exposure to the school’s curricular experience.

The dependent variable of attendance was defined as the percent of average daily attendance including ungraded students in special education programs (Maryland State Department of Education, 2010). The dependent variable of graduation rate was defined by MSDE as the percentage of students who received a Maryland high school diploma during the school year. More specifically, the graduation rate is calculated by “dividing the number of high school graduates by the sum of the dropouts for grades 9 through 12, respectively, in consecutive years, plus the number of number of high school graduates (MSDE, 2010, para 1).” Since graduation rate and dropout rate in this sample were highly correlated (r = -.752, p < .001, n = 18), graduation rate was used in the analysis, while dropout rate was excluded as redundant.

Analysis
The data from the demographic and program audit forms were coded into an SPSS database. The total audit score was used to determine the level of program implementation. Data marked as “N/A” or “none” were coded as 0 to reflect no attempt at implementation, even though the actual audit reported them separately. “In progress” was coded as a 1, “completed” was coded as a 2, and “implemented” was coded as a 3. The total audit score was the simple sum of scores for the 115 responses. Appropriate Pearson family correlation coefficients were applied to analyze relationships between the total audit score (program implementation), student-to-counselor ratio and school outcome measures. Simple linear regression analyses were conducted to determine whether degree of model program implementation was a significant predictor of student outcomes of achievement scores, attendance and graduation rate at each level: elementary, middle and high school.

Results
Of the 164 schools in the two participating school districts, 115 (70%) returned completed consent, demographic and program audit forms for analysis. Two high schools were eliminated because they were designated alternative schools. Thus, a total participation rate of 113 schools (69%) was obtained. Type I error (α) was set at the .05 level of probability for all analyses. Trends were indicated by probability levels of p < .10. Effect sizes for r or R were interpreted as follows (Cohen, 1988): .10 indicated a small effect; .30 indicated a medium effect; and .50 indicated a large effect.

This study provides the first reported analysis of internal consistency of a program audit (ASCA, 2005). Internal consistency was measured using Cronbach’s coefficient alpha. Alphas were calculated to determine the level of internal consistency of the total scale and each of the 17 sections of the program audit on the current total sample (n = 113), and separately for the elementary (n = 78), middle (n = 17) and high school (n = 18) samples. Table 1 provides a summary of these coefficients alphas for the total sample and disaggregated by elementary, middle and high school samples. For the total scale of 115 items, the α of .98 indicated an extraordinarily high degree of internal consistency. The program audit yielded an adequate degree of internal consistency for all 17 sections, ranging from α = .69–.99 for the total sample, with a median α of .89.

Correlation coefficients were calculated between the predictor and outcome variables and presented in Table 2 for the elementary and middle schools, and Table 3 for the high school samples. A cursory inspection of the outcome variables indicates strong intercorrelations, yielding magnitudes of r >.50 in all instances, which are large effect sizes. Correlations between the program audit predictor variable and outcome measures at the elementary and middle school levels were not significant (p > .05, see Table 2) and yielded small effect sizes ranging from .10 to .20 (adjusted for directional effects). However, at the high school level (see Table 3), significant correlations and large effect sizes were noted between the program audit predictor variable and high school outcome measures. Descriptive statistical analysis indicated that all variables were normally distributed with the one exception: the elementary reading outcome had a skewness index of 1.42.

To assess the proportion of variance in outcomes that could be uniquely accounted for by the ASCA program audit, simple linear regression analysis was used to test the hypothesis that a program audit would significantly predict each outcome variable at each of the three school levels (elementary, middle and high). These regression results are presented in Table 4. Program audit scores did not significantly predict any student outcome measure scores at either the elementary or middle school level, although the prediction of fifth grade reading achievement trended toward significance (p = .08). However, at the high school level (n = 18), program audit predicted English (β = -.645, t = -3.27, p < .05, large effect), algebra (β = -.517, t = -2.34, p < .05, large effect), and attendance (β = .506, t = 2.35, p < .05, large effect) outcomes, and a trend was noted in the prediction of high school graduation rate (β = .442, t = 1.97, p = .06, medium to large effect).

Discussion

The purpose of the study was to determine whether level of ASCA National Model (2005) program implementation predicted student outcomes (i.e., achievement scores, attendance and graduation rates). Results indicated that no prediction was observed at either the elementary or middle school levels on any of the outcome variables (reading, math or attendance). At the high school level, the data showed that as program implementation increased the percentage of students scoring basic on the MSA English and algebra decreased, which is a positive result. Likewise, at the high school level when program implementation increased, so did attendance and the related trend of increased high school graduation rates. Thus, the hypothesis that higher program implementation would predict better student achievement received mixed support and suggested a need for high school counselors to implement comprehensive developmental programs in order to benefit all students and improve important school and student outcomes.

Why these high school findings were not replicated at the elementary and middle school levels is puzzling, as the extant literature demonstrates a significant relationship between program implementation and student outcomes at all levels of schooling. One explanation may lie in the samples used for this study. The sample sizes used at the middle and high school levels were small, 17 and 18, respectively, reducing the power of the analyses, while the elementary sample was much larger (n = 78). A cursory inspection of the means and standard deviations from these three samples (see Table 1) indicates that the elementary sample had the lowest level of overall program implementation and the largest spread in scores (M = 215.1, SD = 66.3), compared to middle school (M = 222.4, SD = 53.7) and high school (M = 243.6, SD = 47.5). However, usually greater variations in scores lead to better predictions.

Study Limitations and Areas for Future Research

Additional inquiry regarding the implementation of comprehensive school counseling programs and student outcomes is necessary to determine the link between student outcomes and school counseling services. Some researchers have pointed out that previous investigations into this area of study have yielded deceiving results (Brown & Trusty, 2005; McGannon et al., 2005). For example, many of the studies used research designs and procedures that did not justify a causal relationship between counseling programs and positive outcomes. Indeed, the present study was correlational in nature, so causative inferences cannot be made. This study did not use a controlled treatment intervention and cannot determine a causal relationship between level of program implementation and more positive student outcomes. The small sample sizes of the middle school and high school counselors may have affected the results as well.

Various confounding variables exist in the current and previous studies, such as other co-occurring educational programs, and school organizational structure and leadership, all of which tend to influence academic achievement. Moreover, some of the data collected within these previous studies are self-reported and not cross-validated with multiple sources of information or informants. In studies that compare counseling programs and student achievement, Berliner and Biddle (1995) noted that researchers often fail to control for pupil expenditure, which is not always equivalent to socio-economic status as many presume because of high correlations (Brown & Trusty, 2005). Failure to control for socio-economic status also can confound the results which may be a factor in this study, although using only two large school systems may have provided some control for per pupil expenditure rates.

McGannon et al. (2005) emphasized the need for standardized achievement scores and other institutional data, intervention effect sizes and a measure of the quality of implementation of the program to be included in future studies to ensure worthy findings. Brown and Trusty (2005) recommended the use of proximal outcomes which include the target of interventions used with students (e.g., the development of specific ASCA competencies). Instead of using proximal outcomes, Brown and Trusty pointed out the overuse of distal outcomes (e.g., ACT scores, achievement test scores, school grades) which are affected by a number of factors rather than as a direct result of school counselor services. While proximal outcomes such as developing competencies including those within the ASCA model may be beneficial to report, the methods used to establish these competencies also becomes the focus of scrutiny.

Longitudinal and experimental design studies which include control and treatment groups are necessary to establish causal relationships. Correlational studies are often selected as the analysis tool of choice because of expediency and ease. Longitudinal studies take years to complete and are subject to student attrition. Experimental studies in schools also are complicated by trying to locate a school willing to serve as the control group (i.e., a school that does not have a counseling program in place or a school counselor on staff).

Outcome research plays a central role in promoting school counselors as an integral part of the educational process. It is critical for school counselors to use interventions and program components which provide positive student outcomes (McGannon et al., 2005) and to be knowledgeable of current research relevant to their position and the population they serve.

References

American School Counselor Association. (2005). The ASCA national model: A framework for school counseling programs (2nd ed.). Alexandria, VA: Author.
Berliner, D. C., & Biddle, B. J. (1995). The manufactured crisis: Myths, fraud, and the attack on America’s public schools. Reading, MA: Addison-Wesley.
Brigman, G., & Campbell, C. (2003). Helping students improve academic achievement and school success behavior. Professional School Counseling, 7, 91–99.
Brown, D., & Trusty, J. (2005). School counselors, comprehensive school counseling programs, and academic achievement: Are school counselors promising more than they can deliver? Professional School Counseling, 9, 1–8.
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College Board. (2009). About us: The College Board. Retrieved from http://www.collegeboard.com/about/index.html
Education Trust. (2009). About the Education Trust. Retrieved from http://www.edtrust.org/dc/about
Lapan, R. T. (2001). Results-based comprehensive guidance and counseling program: A framework for planning and evaluation. Professional School Counseling, 4, 289–299.
Lapan, R. T., Gysbers, N. C., & Kayson, K. (2007). How implementing comprehensive guidance programs improves academic achievement for all Missouri students. Jefferson City, MO: Missouri Department of Elementary and Secondary Education, Division of Career Education.
Lapan, R. T., Gysbers, N. C., & Petroski, G. (2001). Helping 7th graders be safe and academically successful: A statewide study of the impact of comprehensive guidance programs. Journal of Counseling and Development, 79, 320–330.
Lapan, R. T., Gysbers, N. C., & Sun, Y. (1997). The impact of more fully implemented guidance programs on the school experiences of high school students: A statewide evaluation study. Journal of Counseling and Development, 75, 292–302.
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Lauren E. Palmer, NCC, is a school counseling graduate student at Loyola University Maryland. Bradley T. Erford, NCC, is a Professor at Loyola University Maryland. Correspondence can be addressed to Bradley T. Erford, Loyola University Maryland, 2034 Greenspring Drive, Timonium, MD 21093, berford@loyola.edu.

Analysis of Webpages in CACREP-Accredited Counseling Programs

Yuh-Jen Guo, Shu-Ching Wang, Shelly R. Statz, Craig Wynne

Growing individual access to the Internet helps universities take advantage of academic webpages to showcase unique characteristics and recruit prospective students. This study explored how the Council for Accreditation of Counseling and Related Educational Programs (CACREP) accredited counseling programs have utilized their program webpages for similar purposes. Results indicate many deficiencies existing in the contents of webpages hosted by CACREP counselor education programs.

Keywords: CACREP, accreditation, webpages, internet, counselor education

The world is moving to the rhythm of the Internet at a very fast pace. Thirty percent of the world population connects to the Internet, 78.3% of the North American population is online, and the usage of the Internet has increased 480.4% in the past 10 years (Miniwatts Marketing Group, 2011). In 2010, the Internet surpassed the television as the “essential medium” (Edison Research, 2010), whereas social network websites connected 77% of the population 18–24 years old (Edison Research, 2010). Webpages have become the virtual venue of information inquiry and socialization.

The counseling profession also rode the surge in Internet technology. Sampson, Kolodinsky, and Greeno (1997) foresaw several potential uses of the Internet in counseling. The marketing and delivery of various counseling services online, as well as supervision and research were identified by these authors as emerging areas for online counseling practices. To date, career exploration (American College Testing, n.d.; Sampson, 1999) has been moved from traditional page flipping to web browsing. Counseling has been effectively practiced online in the specialties of career counseling (Gati & Asulin-Peretz, 2011), college counseling (Derek, 2009; Quartoa, 2011), supervision (Chapman, Baker, Nassar-McMillan, & Gerler, 2011; Nelson, Nichter, & Henriksen, 2010), mental health counseling (Heinlen, Reynolds-Welfel, Richmond, & Rak, 2003; Mallen, Vogel, & Rochlen, 2005), self-help groups (Finn & Steele, 2010), and counselor education (Benshoff & Gibbons, 2011; Rockinson-Szapkiw, Baker, Neukrug, & Hanes, 2010).

A prominent feature of the Internet is the information super highway that provides tremendous materials online for information searching and inquiry (Kinka & Hessa, 2008). Universities and colleges take advantage of the Internet and publicize institutional information online through their webpages (Middleton, McConnell, & Davidson, 1999). Students now have the opportunity to access facts about a prospective university and academic program in which they are interested (Poock & Lefond, 2001, 2003). The current functions of university webpages have been extended beyond the online showcase to the active role of public relations (Gordon & Berhow, 2009) and student recruitment (Kittle & Ciba, 2001; Poock & Lefond, 2001, 2003). However, there is a need to increase research on the actual effectiveness of university websites in satisfying the prospective users (Middleton et al., 1999).

Very little attention has been devoted to the study of the use of the graduate counseling programs’ webpages (McGlothlin, West, Osborn, & Musson, 2008), even though the use of the Internet has become popular in various aspects of counseling training and practices. McGlothlin, West, Osborn, and Musson (2008) noted the potential capacity of counseling programs’ webpages as online marketing tools and conducted a review of webpages for 187 CACREP-accredited counseling programs. Their results indicated various deficiencies, such as missing CACREP accreditation information. This study reviewed the webpages of all CACREP-accredited counseling programs in order to examine the essential published information and to explore possible deficiencies which may prevent these webpages from being effective marketing tools for prospective students.

Method

CACREP Webpages
All CACREP-accredited counseling programs listed on the CACREP directory page (CACREP, n.d.) were used in this study. It was important to point out that one counseling department could house multiple accredited counseling programs; hence these counseling programs would share the departmental webpages. Few universities had multiple campuses where independent counseling programs were operating. The review criteria was to count each set of webpages for one content review even though there might be two or three accredited counseling programs sharing the same departmental webpages. Counseling programs in different campuses were counted separately when they were listed as different accredited programs on the CACREP directory.

A total number of 220 departmental webpages were reviewed. Within these 220 departments, researchers reviewed webpage contents covering 528 CACREP-accredited counseling programs. There were 42 institutions with 66 CACREP-accredited programs not accessible either from the CACREP directory list or the main institutional webpages. During the research process, multiple attempts to access the webpages of these 66 counseling programs had failed, and these programs were subsequently excluded from this study.

Procedure
A list of CACREP-accredited programs was retrieved from the CACREP directory page (CACREP, n.d.) during the 2009–2010 academic years. This directory provided links to all CACREP program webpages. When the links on the directory were not accurate or up-to-date, online search engines, including Google and Yahoo, were used to access program webpages. This route took researchers to the institutional webpages or the departmental webpages. In some cases, researchers were able to find the counseling program webpages through institutional or departmental webpages. Some program webpages were not able to be located after multiple attempts.

Two graduate students were trained as webpage reviewers. They went over a couple of webpages with researchers to become familiar with the process of reviewing webpage contents and determining the major content categories. One reviewer took an academic semester to examine all program webpages. The first reviewer began with the contents of several program webpages to create a list of major content categories from those webpages. This reviewer then presented the categories, such as “program mission” and “current student,” to the researchers. The category presentation was held to verify the efficiency and accuracy of the reviewer. Throughout the review process, the reviewer remained in constant communication with researchers and discussed unclear webpage contents with researchers to determine how to categorize such contents. The second reviewer followed the exact same links to review all CACREP program webpages independently and she compared her review results with those of the first reviewer to verify the accuracy of the recorded data. The second reviewer took another academic semester to complete this task. Both reviewers continued to access the program webpages with broken links on CACREP directory. They tried to locate these webpages through the institutional and departmental webpages. Those inaccessible webpages of counseling programs were excluded from this study.

The major content categories were determined on those common webpage headlines and information grouped in sections or links for prospective users. The common headlines included topics such as program mission and program description. Essential information included sections such as program contact information and the links for current students or faculty and staff. Many universal terms, such as mission and department contact, were used across the majority of program webpages. When reviewers encountered webpage contents they were not certain about how to categorize, they brought these contents to discuss with researchers in order to determine the categories for these contents. Reviewers were counting what common headlines were published on any given program webpages. Either these common headlines were listed on webpages or they were not. Essential information might contain additional contents that reviewers needed to count the accessible numbers. For example, one program webpage could list seven full-time faculty members, but it only provided three links to access three faculty’s publication records. In this case, there would be a “7” on the faculty count and a “3” on faculty publication.

Data Analysis Process
As explained in the procedure and methods section, two types of data were eventually collected in the review process. A set of nominal data was generated from reviewers’ examination on common headlines or essential information in webpage contents. The nominal data was coded as “0” and “1” to represent whether or not one headline or information existed on a particular webpage. For example, when reviewers were able to see the mailing address on one webpage, they would mark a “1” on the category of program mailing address. Nominal data could be tallied for total numbers. Another set of data was the interval data acquired by counting the numbers listed under one category. A total of 28 major categories were compiled by reviewers.

A careful examination of these 28 categories allowed researchers to group them into three content domains: program, faculty, and students. Each of the three domains contained a number of categories delivering essential information for that domain. For example, the program domain would contain categories such as mailing address, e-mail address, and mission, which all related to what the program was about. Based on the different qualities of the two data types and the purposes of this study, a descriptive analysis (Creswell, 2008) was selected to describe the data sets. This procedure was used to depict the content quality of the webpages of CACREP-accredited counseling programs and reveal what could be the deficient areas on program webpages.

Results

The review process was able to access 220 program webpages (84%) from a list of 262 departments offering at least one CACREP-accredited counseling program. These 220 departmental webpages contained information for 528 CACREP-accredited counseling programs (88.9%) from 594 programs listed on CACREP directory. A total of 28 categories carrying the essential information were labeled. These categories were grouped into three domains of program, faculty and student based on the types of information presented in the categories. The program domain consisted of categorical information about the counseling program. Information in a program domain aimed to introduce a counseling program to prospective users. The faculty domain contained categorical information aimed to introduce counselor educators to prospective users. The student domain consisted of categorical information which counseling programs provided for prospective and current students, as well as alumni.

Figure 1 represents the results of our investigation on the essential information published on all accessible webpages of CACREP-accredited counseling programs. The data in Figure 1 indicated whether or not a type of essential information was displayed on program webpages and the numbers of counseling programs actually displaying the essential information.

Among the 28 major content categories, nine categories were placed under the program domain: (1) program mailing address, (2) program phone number, (3) program description, (4) CACREP accreditation information, (5) program e-mail address, (6) program director information, (7) program goals, (8) program mission, and (9) program vision. Eleven categories were grouped under the faculty domain: (1) faculty resources pages, (2) faculty roster, (3) faculty e-mail addresses, (4) faculty degrees, (5) faculty photos, (6) faculty research interests, (7) faculty webpages, (8) faculty credentials, (9) faculty publications, (10) faculty presentations, and (11) faculty vitas. Eight categories were placed under the student domain: (1) student resources pages, (2) prospective student pages, (3) current student pages, (4) university admission link, (5) alumni pages, (6) student organization page, (7) counseling resources pages, and (8) student employment information.

Among the 28 categories, two categories had a 100% accessibility rate (220 out of 220). The “student resources” and “program mailing address” were accessible on all program webpages. The category of “program vision” had the least accessibility with only 12% found on counseling program webpages. Many categories in the faculty domain appeared to have lower accessibility rates compared to those in program and student domains. Six out of 11 categories of faculty domain did not have high accessibility rates: research interests (65%), web pages (63%), credentials (63%), publications (45%), presentations (37%), and vitas (33%). Only the faculty resources pages had high accessibility (98%).

In addition to the descriptive analysis presented in Figure 1, interval data was collected and tabulated in Table 1. Table 1 displayed the counts on ten categories of the faculty domain. This table compared each category against the total number of counseling faculty listed by 528 counseling programs. There were 1,469 counselor educators listed on the counseling department webpages where the faculty was employed. However, the information in the ten categories of faculty domain did not show an equivalent accessibility across all counseling programs.

The list in Table 1 showed a ranking of faculty information available to online public access. Among the total of 220 program webpages, there were 191 webpages posting faculty rosters which could be used to count the full-time counselor educators in those departments. A total of 1,469 counselor educators were listed as full-time faculty members. Not all categories were available on all 191 program webpages. The third column displayed the numbers of program webpages allowing access to a particular category.

Among the 1,469 counselor educators, there were 1,254 e-mail addresses (85.4%) and 1,072 highest graduate degrees (73%) posted with the faculty names. Faculty photos were found on 1,004 counselor educators (68.3%), but only 875 faculty webpages (59.6%), which were used to present personalized information about counselor educators, were able to be found on program webpages. Counselor educators’ research interests were accessible for 702 faculty members (47.8%). A total of 522 counselor educators (35.5%) had displayed the professional credentials or licenses they held. The program webpages only posted the publication records of 514 counselor educators (35%) and professional presentation of 326 (22.2%). Faculty vitas were made available on 72 program webpages with a count of 337 counselor educators (22.9%).

Discussion

Webpages have become a popular media for online information disclosure and exchange (Bateman, Pike, & Butler, 2011; Tapscott & Williams, 2008). The Internet is a crucial technological tool which counseling programs are utilizing. In this study, 84% of counseling departments were accessed and 88.9% of CACREP-accredited counseling program webpages were reviewed. This percentage was close to the number (86%) reported by a previous study (Quinn, Hohenshil, & Fortune, 2002). Most counseling programs, 90% or more, listed their contact information (mailing, e-mail, phone, and program director’s contact information) as well as program description (97.7%) and CACREP accreditation information (97.3%) on their webpages. Such findings concurred with results found in a previous study indicating that a high percentage (above 75%) of contact information could be detected on department webpages (McGlothlin et al., 2008). However, our findings endorsed improved display of CACREP information (an increase from 62% to 97.3%) and program description (from 75% to 97.7%). The accessibilities of program goals, mission and vision were all below 69%, with vision being the lowest (12%). Although our findings indicated that program vision was not a common item on department webpages, students should have easy access to contacting a counseling program and identifying whether or not a program is CACREP-accredited.

Regarding faculty information, the majority of counseling programs posted faculty resource pages (97.7%) and faculty roster (87%). It was noticed that some counseling faculty members were listed within the collegial faculty roster and without a tag to identify who was a member of the counseling faculty. Table 1 also indicated that not every counselor educator had his or her essential information online for public browsing. Among the 1,469 listed counselor educators, students would be able to access the information containing faculty e-mail addresses (85.4%), highest degrees (73%), photos (68.3%), individual faculty webpages (59.6%), research interests (47.8%), licenses and credentials (35.5%), and faculty publications (35%). The lowest percentages of accessibility on faculty information were faculty vitas (22.9%) and faculty presentations (22.2%).

Our findings confirmed the high percentage of faculty contact information and the low percentage of faculty descriptions reported by a previous study (McGlothlin et al., 2008). McGlothlin et al. (2008) reported that 87.7% of webpages contained faculty contact information and 46% contained faculty description. Our study further examined the contents of faculty description and found an uneven and inconsistent style of information disclosure. It was clear that not every listed faculty member displayed all of the following information online: (1) e-mail address, (2) highest earned degrees, (3) photos, (4) personal webpages, (5) research interests, (6) credentials or licenses, (7) publications, (8) presentations, and (9) vitas. These deficiencies may potentially pose difficulties for students who access program webpages for faculty information.

Clearly, counseling programs should provide essential information for past, current and prospective students. Our results indicated that counseling programs had primarily constructed webpages with information for current and prospective students, as well as alumni. These student pages included student resources (100%), prospective students (99.5%), current students (98.6%), alumni (96.3%), and student employment (86.8%). The high percentages of accessibility demonstrated that counseling programs focused more on maintaining webpage information related to students.

Our results concluded that most counseling programs considered the main function of their webpages as a tool to communicate with students due to the high percentage of student-related webpages. On the other hand, information about counseling programs themselves had not been valued equally. The introduction of counseling programs was less focused because the program contact information obtained a high accessibility rate, but the program missions and goals were often omitted. Faculty information appeared to have an even lower emphasis on program webpages. The low accessibility of faculty information was represented by the below 50% display rate of faculty’s research interests, licenses and credentials, publications, presentations, and vitas. Our findings suggest that CACREP counseling programs concentrate their web design efforts on enriching student-related pages, but devote less effort on the construction and maintenance of webpages displaying essential information on counseling programs and their faculty. However, this would be a debatable conclusion without further investigation on counseling students’ browsing preferences.

Implications

The use of webpages in counseling programs needs more thorough research to determine how to effectively disclose and exchange essential online information to students and the public. Several critical points and questions have been raised from our research that can assist future web design in counseling programs:

1. It is important to determine what essential materials should be disclosed and exchanged on program webpages. A proper web design and the quality of information disclosure are vital criteria for effective webpages (Maddux & Johnson, 1997). Counseling programs have to carefully consider how they want to be viewed on the Internet. Who are the potential viewers of department webpages? What specific information are viewers seeking? Will the information be useful to the viewers and benefit the programs?
2. Webpage marketing must monitor its dissemination of information and web design (Poock & Bishop, 2006). Information posted on webpages should attract viewers’ attention and satisfy browsing purposes. Careful consideration of web design can provide easy access to information sought by viewers.
3. Counseling programs need to consider the value of their webpages within the university web structures. When counseling programs do not have full control of their webpages, their information dissemination and design may lack integrity. Webpage viewers look for fast and effective access to desired information (Poock & Bishop, 2006), and when viewers access program information via college or university websites, they may be discouraged by the lack of quick access.
4. Awareness of cultural factors is necessary for the design of webpages in counseling programs. Maddux, Torres-Rivera, Smaby, and Cummings (2005) repeated a study (Torres-Rivera, Maddux, & Phan, 1999) regarding multicultural counseling-related websites and concluded there were deficiencies on the display of culturally related information. Considerations for the accessibility of disabled viewers are needed since counseling program webpages might contain obstacles that hinder disabled viewers’ free access (Flowers, Bray, Furr, & Algozzine, 2002). Since the webpages are reaching an audience beyond offices and campuses, they need to include cultural sensitivity.
5. In addition to online marketing, webpages carry departmental public relations into the virtual world (Gordon & Berhow, 2009). Hill and White (2000) indicated that webpages carry the images of the programs they are representing. It is certainly not a professional appearance when items and information are missing or partially displayed on program webpages. With limited resources, counseling programs need to construct their webpages in a professional manner and formulate the webpages to distribute high quality and thorough information.
6. In light of webpage usage, new features are constantly emerging in web design. Many popular forms of online media, such as Facebook and YouTube, may certainly enrich the contents of counseling program webpages. For example, the use of images (Vilnai-Yavetz & Tiffere, 2009) and video (Audet & Paré, 2009) on webpages achieves specific advantages for viewers. In addition to information dissemination, the communication feature of webpages also is important to web design (Gordon & Berhow, 2009; Kent & Taylor, 1998). This feature allows viewers to communicate with the programs and receive timely feedback (Kent & Taylor, 1998). Counseling programs should consider incorporating these advanced features into their program webpages to better reach viewers.

It is important to make sure that webpage viewers will be able to access desired information easily on departmental webpages. Future research efforts should focus on what essential information should be displayed on counseling program webpages, as well as the satisfaction of program webpage users.

Limitations

It is important for readers to realize the potential limitations for interpretation and generalization of these research results. Webpages are frequently changed and upgraded. Subsequent improvements and revisions may dramatically change the outlook of the reviewed webpages. Our assessment should be considered a “snapshot review” since our project intended to produce a “one-shot” quantitative measurement of counseling program webpages. Less attention was paid to the quality of contents and the methods and services for information disclosure, such as video clips, and information exchange, such as message boards. Further studies on the effectiveness of various web design tools and features among counseling program webpages should be able to provide more in-depth information on effective counseling program webpage designs.

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Yuh-Jen Guo, NCC, is an Assistant Professor at the University of Texas at El Paso. Shu-Ching Wang works at the Ysleta Independent School District, El Paso, Texas. Shelly R. Statz is a social worker at the University of Wisconsin Family Medicine Residency program. Craig Wynne is a doctoral student at the University of Texas at El Paso. The authors thank Drs. Rick Myer and Sarah Peterson at UTEP for their assistance in manuscript preparation. Correspondence can be addressed to Yuh-Jen Guo, University of Texas at El Paso, 705 Education Building, College of Education, 500 West University Avenue, El Paso, TX 79968, ymguo@utep.edu.